Hybrid Senior Specialist, Regional Marketing

at Mitsubishi Electric US, Inc.

• Job title: Senior Specialist, Regional Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $72,800 - $100,100 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.

Responsibilities

• Responsible for variety of marketing activities focused on increasing sales of METUS customers
• Work directly with Regional Marketing Management on initiatives including assessing dealer lead and marketing efforts to develop improvement strategies
• Prepare weekly distributor lead reports
• Plan and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
• Measure campaign success and report results to management team and Business Unit team
• Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
• Create, implement, and assess effectiveness of localized tools and marketing assets/content
• Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
• Develop and deliver educational content to sales staff, Diamond Contractors and Distributor staff on HVAC/METUS marketing best practices and programs
• Willing to travel up to 40% for various Company meetings and training both domestically and possibly internationally.

Requirements

• Bachelors degree in Marketing, Business, creative tools/digital art or related field
• 3+ years progressive experience in a marketing support role
• 3+ years in customer-facing relationship management, customer training, account management role preferred
• 3+ years progressive experience managing projects involving cross-functional teams
• Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
• Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs
• Familiar with salesforce, a plus
• Demonstrated interpersonal communication skills, both verbally and written.
• Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

Benefits

• Health insurance
• 401(k) plan
• Medical, dental, vision insurance
• 80 hours of vacation per year
• 56 hours of paid sick leave annually
• 13 paid holidays throughout the calendar year
• Paid or unpaid leave options for parental/disability/emergency etc.