Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
MI
Hybrid Senior Specialist, Regional Marketing
Posted 3 hours ago
About the role
- Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
Responsibilities
- Responsible for variety of marketing activities focused on increasing sales of METUS customers
- Work directly with Regional Marketing Management on initiatives including assessing dealer lead and marketing efforts to develop improvement strategies
- Prepare weekly distributor lead reports
- Plan and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
- Measure campaign success and report results to management team and Business Unit team
- Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
- Create, implement, and assess effectiveness of localized tools and marketing assets/content
- Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
- Develop and deliver educational content to sales staff, Diamond Contractors and Distributor staff on HVAC/METUS marketing best practices and programs
- Willing to travel up to 40% for various Company meetings and training both domestically and possibly internationally.
Requirements
- Bachelors degree in Marketing, Business, creative tools/digital art or related field
- 3+ years progressive experience in a marketing support role
- 3+ years in customer-facing relationship management, customer training, account management role preferred
- 3+ years progressive experience managing projects involving cross-functional teams
- Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
- Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs
- Familiar with salesforce, a plus
- Demonstrated interpersonal communication skills, both verbally and written.
- Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.
Benefits
- Health insurance
- 401(k) plan
- Medical, dental, vision insurance
- 80 hours of vacation per year
- 56 hours of paid sick leave annually
- 13 paid holidays throughout the calendar year
- Paid or unpaid leave options for parental/disability/emergency etc.
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