Hybrid Marketing Campaign Manager

at Andrews Federal Credit Union

• Job title: Marketing Campaign Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $87,941 - $107,485 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Suitland, United States

About the role

• Marketing Campaign Manager leading integrated marketing campaigns for Andrews Federal. Responsible for data analysis and driving campaign effectiveness in the financial services industry.

Responsibilities

• Lead and manage the end-to-end execution of multi-channel marketing campaigns, from concept through deployment and analysis.
• Serve as the primary point of contact for internal teams and external vendors during campaign planning and execution.
• Ensure all campaigns are executed on time, follow corporate brand guidelines, and meet stated objectives.
• Leverage data analytics and member segmentation to design targeted campaigns that align with the credit union’s strategic priorities.
• Track ROI of marketing initiatives and use campaign performance data to adjust tactics and maximize success.
• Collaborate with design, content, and digital teams to develop campaign assets and ensure brand consistency.
• Maintain a centralized campaign calendar to align internal communications and cross-functional initiatives.
• Monitor key performance metrics, analyze results, and provide actionable insights to improve campaign effectiveness.
• Create connections between marketing campaign performance and overall credit union financial and performance data.
• Partner with technology teams to determine campaign data effectiveness and optimization.
• Support the Marketing Director in preparing campaign performance reports and insights for leadership.
• Collaborate with content creators to deliver high-quality, relevant content for campaigns and projects.
• Ensure compliance with regulatory and brand standards to enhance the overall member experience.
• Manage relationships with external marketing vendors; track deliverables, timelines, and contract requirements.
• Support marketing budget tracking and invoice processing for campaign-related expenses and vendors.

Requirements

• 5+ years of experience in marketing operations, campaign management, or integrated marketing.
• Strong understanding of marketing channels, including email marketing (1 year+), social media, digital advertising, and content marketing.
• Experience with data analysis and the ability to synthesize information that will drive strategic decision making.
• Proven ability to manage multiple marketing campaigns and projects and meet deadlines in a fast-paced environment.
• Excellent organizational, communication, and time management skills.
• Strong attention to detail and ability to work both independently and collaboratively.
• Proficiency in project management software and marketing tools such as SmartSheets.

Benefits

• 12 paid holidays a year including your birthday
• Affordable healthcare plans and Employer Paid FSA accounts
• Career development, training opportunities, career coaching, and tuition reimbursement
• Retirement plans with a competitive matching option
• Childcare stipend to help working families