Hybrid Marketing Associate – Segment Marketing

at U.S. Bank

• Job title: Marketing Associate – Segment Marketing
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $81,515 - $95,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Minneapolis, United States

About the role

• Marketing Associate supporting strategic marketing initiatives for Wealth, Corporate, and Institutional Banking at U.S. Bank. Collaborating with teams to boost engagement, brand visibility, and revenue.

Responsibilities

• Assist Marketing Managers in the execution of integrated marketing initiatives across various channels.
• Support the development of marketing materials and communications tailored to B2B audiences.
• Coordinate with internal teams—including sales enablement, activation, and digital—to ensure timely delivery of marketing assets.
• Leverage insights and data to support strategic recommendations and continuous improvement.
• Help maintain segment-specific marketing plans, calendars, and timelines.
• Assist in the planning and execution of events, webinars, and promotional activities.
• Submit marketing materials for compliance review and ensure timely approvals in alignment with regulatory and brand standards.
• Stay informed on industry trends, market developments, and competitor activities relevant to assigned segments.

Requirements

• Bachelor's degree, or equivalent work experience
• Four to six years of experience in marketing industry
• Ability to manage projects and provide measurable results that are delivered on time and on budget.
• Able to adapt based on company goals, research, previous campaign results and direction provided by leadership.
• Excellent written and oral communication skills, including presentation skills.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing tools (e.g., CRM, email platforms, analytics dashboards).
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Marketing/Ad agency experience is a plus.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law