About the role

  • B2B Marketing Analyst focused on leads generation for e-commerce. Responsible for customer experiences and optimizing multi-channel journeys.

Responsibilities

  • Monitor and generate performance reports for customer journeys and one-off sends;
  • Track CRM success metrics (adoption, engagement, ROI);
  • Propose innovative solutions and continuous improvements aligned with CRM trends and consumer behavior;
  • Execute A/B tests, performance analyses, and customer base segmentation.

Requirements

  • Analytical mindset;
  • Ability to synthesize information;
  • Collaborative spirit;
  • Ability to work effectively in a team;
  • Planning and organizational skills;
  • Interpersonal skills;
  • Proactive and results-oriented;
  • Experience in large-scale or high-complexity environments;
  • Analytical and logical profile with excellent written and verbal communication;
  • Knowledge of Salesforce Marketing Cloud or similar platforms;
  • Knowledge of HTML, web analytics, Google Analytics, and BI tools (Power BI, Tableau, etc.);
  • Ability to work collaboratively, influencing different areas and stakeholders.

Benefits

  • Choose the benefits that best suit you and your dependents via a digital platform with categories such as gym, meal and grocery vouchers, pharmacy assistance, medical care, dental care, and life insurance;
  • Company mobile phone (brand-new smartphone);
  • Unlimited voice and data plan with Vivo’s 5G network;
  • Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
  • Eligible for an annual bonus or profit-sharing (PPR);
  • Plan your future through a private pension plan;
  • Child subsidy to help with school, daycare or nanny expenses;
  • Work in an environment that respects your personality, style and authenticity. #BeYourself
  • Work remotely up to 2 days per week. #Mobility
  • Flexible working hours;
  • Enjoy a day off to celebrate your birthday;
  • Participate in one of the largest corporate volunteering programs to help make a difference;
  • Benefit from our Educational Development Program with partner institutions offering discounts, plus certifications and online courses;
  • Grow your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMyCareer
  • Access a range of initiatives to improve your physical, emotional and social well-being through #VivoWellBeing, including consultations with nutritionists, psychologists, social workers, telemedicine and more.

Job title

Mid-level Marketing Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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