Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analytics Specialist managing digital marketing campaigns and analytics at Finning. Collaborating with teams to optimize strategies and enhance marketing capabilities with measurable results.
Responsibilities
- Execute and optimize digital marketing campaigns across platforms like Google Ads and social media.
- Manage and analyze data from Adobe Analytics, Google Analytics, and other tools to measure performance.
- Develop and maintain dashboards and reports in PowerBI to track KPIs and campaign ROI.
- Lead website analytics implementation, tagging strategies, and data governance across Finning’s digital ecosystem.
- Collaborate with internal teams and external agencies to ensure accurate tracking and reporting.
- Provide actionable insights and recommendations to improve marketing effectiveness and customer engagement.
Requirements
- Bachelor’s degree with 5+ years of marketing analytics and execution experience
- 4+ years of hands-on experience with Adobe Analytics and Google Analytics
- Proficiency in PowerBI and familiarity with SQL/DAX for data analysis
- Experience with tagging technologies (Adobe Launch, Google Tag Manager) and campaign platforms (Google Ads, Meta, LinkedIn)
- Strong analytical, problem-solving, and communication skills with the ability to present insights clearly
- Ability to manage multiple priorities and work collaboratively with cross-functional teams and vendors
Benefits
- flexible benefits
- retirement program
- matching contributions from day one
- annual bonus
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