Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
About the role
- Marketing Analyst focusing on modeling and incrementality testing for performance marketing in language learning. Collaborate with marketing and product teams to drive effective user acquisition strategies.
Responsibilities
- Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies
- Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product
- Develop and improve internal models for things like attribution, media mix, and LTV forecasting
- Design and orchestrate incrementality tests to identify stronger causal relationships between campaigns and conversion
- Serve as a strategic advisor to marketing leaders and other leadership, offering data-driven insights and recommendations for strategic planning and goal-setting
Requirements
- Minimum of 3-5 years using analytics to drive key business decisions, specifically in the context of marketing
- Significant experience with SQL and visualization tools such as Amplitude or Mode
- Proficiency in programming/scripting languages like Python and familiarity with included statistical packages
- A deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression
- A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests
- Past experience as a performance or growth marketer is highly desirable
Benefits
- Join a fantastic, tight-knit team at the right time
- Do your life's work with people you’ll love working with
- Global in nature
- Impact people's lives in a major way
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