Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst focusing on modeling and incrementality testing for performance marketing in language learning. Collaborate with marketing and product teams to drive effective user acquisition strategies.
Responsibilities
- Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies
- Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product
- Develop and improve internal models for things like attribution, media mix, and LTV forecasting
- Design and orchestrate incrementality tests to identify stronger causal relationships between campaigns and conversion
- Serve as a strategic advisor to marketing leaders and other leadership, offering data-driven insights and recommendations for strategic planning and goal-setting
Requirements
- Minimum of 3-5 years using analytics to drive key business decisions, specifically in the context of marketing
- Significant experience with SQL and visualization tools such as Amplitude or Mode
- Proficiency in programming/scripting languages like Python and familiarity with included statistical packages
- A deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression
- A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests
- Past experience as a performance or growth marketer is highly desirable
Benefits
- Join a fantastic, tight-knit team at the right time
- Do your life's work with people you’ll love working with
- Global in nature
- Impact people's lives in a major way
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Performance Marketing Campaign Analyst at PayJoy focusing on performance marketing strategy and data - driven decision making. Analyzing and optimizing marketing campaigns across multiple platforms and countries.
Marketing Insights Analyst at Sonatype analyzing and managing performance of initiatives. Collaborating across teams to inform strategies and drive business growth.
Sr. Analyst, Product Marketing leading cross - functional strategy for IVI software updates in automotive. Collaborating with multiple teams to enhance user engagement and market positioning.
Sales and Marketing Analyst working with an open - minded team to analyze e - commerce sales and marketing efforts. Collaborating with cross - functional teams to drive brand visibility and revenue growth.
Sales and Marketing Analyst responsible for analyzing bike sales across all channels and optimizing marketing strategies through data - driven insights. Collaborates with cross - functional teams to improve brand visibility and sustainable revenue growth.
Sales and Marketing Analyst focusing on revenue analysis and marketing strategy development in a cycling - focused company. Collaborating with teams to enhance visibility and customer engagement through data - driven insights.
Marketing Analyst at Ford responsible for product lifecycle management and market analysis to enhance competitiveness. Collaborating with various teams to align product strategies with market demands.
Marketing Assistant supporting day - to - day operations at Fabric, a global leader in data solutions for the entertainment industry. Collaborating on marketing initiatives, event coordination, and content maintenance.
Marketing Analyst at McGriff supporting business insurance teams with client analysis and submissions. Preparing proposals and collaborating with producers to build key relationships.