Hybrid Marketing Analyst

at GlobalPeopleTransitions

• Job title: Marketing Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €54,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Salzburg, Austria

About the role

• Marketing Analyst at ALDI SÜD designing seamless customer experiences and driving marketing measurement globally. Collaborating with international teams to improve marketing effectiveness across diverse markets.

Responsibilities

• At ALDI SÜD’s International Customer Interaction unit, you design seamless and engaging customer experiences across digital, in-store and service touchpoints while driving global efficiency and cost savings.
• As a Specialist for Marketing Measurement, you will roll out a tailored marketing effectiveness framework for all countries.
• You will lead change management and provide ongoing support as countries apply the framework and enhance their marketing measurement capabilities.
• You will support the continued adoption of a global MMM (Marketing Mix Modeling) solution in each country.
• You will help countries interpret results, implement recommendations and ultimately demonstrate the program’s value to the business.
• You will support the improvement of brand tracking solutions in the countries and ensure findings and trends feed into marketing plans.
• You will work with countries to transition towards long-term effectiveness measurement as brand tracking data becomes more robust.
• In your role you will create and monitor an overall marketing test-and-learn program to validate the effectiveness of changes made to marketing and media plans.
• You will identify further opportunities to improve marketing measurement and collaborate with countries to address measurement gaps, e.g., campaign tracking.
• You have knowledge of how to assess the performance of marketing campaigns and initiatives and to translate insights into actionable recommendations for future improvements.
• You will work with ALDI markets worldwide to drive improved media effectiveness and performance across all offline and online channels, helping to identify the right solutions for each country according to its market maturity.
• You will collaborate with local teams and other global departments to drive success, help solve ALDI’s media challenges and champion media and marketing across the wider business.

Requirements

• Experience in a marketing client-side or media agency role.
• Experience in marketing measurement and effectiveness.
• Understanding of MMM programmes and the range of available solutions, including their relative advantages and disadvantages.
• Solid understanding of marketing principles, including advertising, promotions, pricing, sales data, media planning and media buying.
• Experience developing and implementing new ways of working and process improvements.
• Working knowledge of media and marketing across offline and online channels.
• Experience in a global role or working with multiple markets (for example: UK, US, Germany, Austria, Italy).
• Strong attention to detail and excellent analytical skills.
• Proactive, inquisitive and personable nature.
• Ability to communicate with senior stakeholders and to present complex information in a clear, understandable way.

Benefits

• 6 weeks of annual leave per year for all employees.
• A range of subsidised childcare support options.
• Flexible remote work options — from home or anywhere within Austria (up to 13 days per month), and from abroad (up to 30 days per year, in selected countries).
• Mobile devices provided to enable flexible working.
• Relocation support (including visas/permits, home search and moving allowance).
• Free and subsidised healthy food and drinks provided at work.
• Subsidised public transport.
• Bike leasing programme to save up to 20% on bike costs to encourage sustainable transport and improve affordability.
• Discounts across a wide range of retailers (fashion, travel, sports and more).
• Comprehensive training to help you excel in your role.
• Extensive personal and professional development opportunities.
• High level of responsibility in a diverse and international business environment.
• Cross-border collaboration with teams across markets.
• Private health insurance discounts.
• Comprehensive wellbeing and (mental) health support.
• On-site and online sports activities via Wellpass membership.