Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst/Coordinator conducting market research and managing inventory processes for Samsung. Collaborating with sales, SCM, and marketing teams to optimize product launch and financial strategies.
Responsibilities
- Manage ATS (available-to-sell) and Aging inventory process by working with sales and SCM (supply chain management) teams, while reporting/communicating directly to leadership on the latest status.
- Support development of sales and SCM (supply chain management) strategies while balancing firm objectives and customer satisfaction.
- Administrative tasks, such as executing contracts with new vendors/distributors, approval submissions, and scheduling meetings/events.
- Inventory management of assets/samples essential for new product launches and new product assortments.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Research and analyze competitor activities to understand business and market share impact.
- Work with cross-functional teams, including integrated marketing and PR teams to support coordination of: marketing activities, development of creatives/assets, and policies to promote products and services (via advertisements, press releases, PDPs, and more.)
Requirements
- Bachelor’s Degree in Business Administration, Finance, Marketing, Operations, or Engineering required
- 3-5+ year of experience required
- Proficiency in Excel, PowerPoint and other MS Office tools
- Strong analytical skills, able to process multiple data inputs to deliver the required output
- Strong interpersonal skills, ideally experience working with Sales, SCM, Marketing teams.
Benefits
- Medical Insurance (Health, Dental & Vision)
- Paid Time Off
- 401K
- H1B/Green Card Sponsorship for qualified employee
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