Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.
About the role
- Product Marketing Manager crafting narratives and strategies for PayPal's Checkout products across key industries. Collaborating with teams to drive adoption and growth in diverse market segments.
Responsibilities
- Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
- Own and manage product roadmaps, prioritization, and discussions with stakeholders
- Identify and quantify new opportunities based on market trends, customer needs, and research
- Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
- Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
- Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
- Advocate for customer needs and insights to guide product development and marketing strategies
- Monitor competitors and industry trends to refine positioning and messaging
- Measure the success of go-to-market initiatives and their impact on product adoption and revenue
- Ensure legally approved messaging and guidance is developed and maintained across channels
Requirements
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Proven track record of translating complex technical products into clear, compelling value propositions
- Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies.
- Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries.
- Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results.
- Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
- Paid time off
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