Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Product Marketing Manager crafting narratives and strategies for PayPal's Checkout products across key industries. Collaborating with teams to drive adoption and growth in diverse market segments.
Responsibilities
- Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
- Own and manage product roadmaps, prioritization, and discussions with stakeholders
- Identify and quantify new opportunities based on market trends, customer needs, and research
- Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
- Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
- Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
- Advocate for customer needs and insights to guide product development and marketing strategies
- Monitor competitors and industry trends to refine positioning and messaging
- Measure the success of go-to-market initiatives and their impact on product adoption and revenue
- Ensure legally approved messaging and guidance is developed and maintained across channels
Requirements
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Proven track record of translating complex technical products into clear, compelling value propositions
- Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies.
- Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries.
- Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results.
- Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
- Paid time off
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