Digital Campaign Specialist enhancing brand visibility through digital marketing campaigns at Avanquest. Collaborating with teams to optimize strategies and drive results in a flexible environment.
About the role
- Paid Media Manager planning and optimizing digital campaigns at Airwallex. Driving acquisition and pipeline growth through data-driven insights and creative strategies.
Responsibilities
- Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
- Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
- Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
- Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
- Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
- Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
- Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
- Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
- Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
- Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
- Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
- Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
- Share performance learnings across regions to scale best practices globally.
Requirements
- 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments
- Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce)
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously
- Excellent communicator who can translate performance data into actionable business insights
- Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
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