Design and deploy marketing technology resources for automated marketing campaigns at Transamerica. Manage Marketing Analysts and collaborate with cross-functional teams on technology initiatives.
Responsibilities
Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.
Manage day-to-day activities of Marketing Analysts; provide coaching and assistance to ensure project deliverables are met.
Manage team resources in area of responsibility.
Align business requirements, use cases and user needs to create simple and elegant process flows.
Implement and support Marketing technology systems.
Assist in the review of existing processes/systems and make recommendations for improvements; develop metrics/measures as a basis to improve deliverables.
Collaborate with cross-functional management, clients, Information Technology, outside vendors and consultants.
Requirements
Bachelor's degree in information technology, marketing or relevant field or equivalent experience
Eight years of marketing experience, with a focus on technology solutions
Expert understanding of marketing technology software and platforms (EG: Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
Knowledge of project management methodologies
Analytical, problem-solving and decision-making skills
Excellent written and oral communication and relationship building skills
Ability to manage multiple priorities and meet deadlines
Benefits
Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
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