Hybrid Manager, Integrated Digital Marketing

at skillventory - A Leading Talent Research Firm

• Job title: Manager, Integrated Digital Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $74,000 - $117,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Smithfield, United States

About the role

• Manager of Integrated Digital Marketing at Fidelity promoting content and driving client engagement through digital campaigns. Collaborating with teams to generate leads for wealth management and financial advisors.

Responsibilities

• build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts.
• promote content and messages in a connected way
• drive prospect and client engagement with our website
• generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences
• blend business and digital marketing expertise with a passion for raising thought leadership brand voice in the market
• optimize performance, and amplify content that helps financial professionals run their practice
• stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity
• contribute to strategic awareness and demand generation campaigns
• leverage campaign objectives, KPIs, and engagement plans to make tactical recommendations
• advocate for best practices, content standards and agile processes
• partner effectively with digital marketing, creative, and agency partners
• incorporate feedback from stakeholders, compliance, and leadership
• serve as point person for lead management logistics and enhancements ensuring marketing leads get to Sales in a timely and appropriate manner
• ensure internal, public, and client-facing materials are in-compliance
• maintain an open and collaborative test and learn approach across marketing channels
• optimize content, tactics, and campaign mix to improve business outcomes
• help execute creative, messaging, and call to action testing across marketing channels
• partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
• deliver marketing qualified leads to sales

Requirements

• Minimum Bachelor’s Degree, advanced degree a plus.
• 3+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
• Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
• Outstanding project management, communications skills, and presentation skills
• A strong understanding of digital marketing and content marketing best practices
• Ability to effectively collaborate across the Marketing/Creative team and with business partners
• Experience in marketing testing, measurement, report analysis and optimization
• Ability to run multiple projects, identify risks and opportunities
• Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
• Strong sense of urgency, integrity, purpose, and accountability of owning successes and failures
• Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources

Benefits

• comprehensive health care coverage and emotional well-being support
• market-leading retirement
• generous paid time off and parental leave
• charitable giving employee match program
• educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career