Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
SF
Hybrid Manager, Integrated Digital Marketing
Posted 5 months ago
About the role
- Manager of Integrated Digital Marketing at Fidelity promoting content and driving client engagement through digital campaigns. Collaborating with teams to generate leads for wealth management and financial advisors.
Responsibilities
- build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts.
- promote content and messages in a connected way
- drive prospect and client engagement with our website
- generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences
- blend business and digital marketing expertise with a passion for raising thought leadership brand voice in the market
- optimize performance, and amplify content that helps financial professionals run their practice
- stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity
- contribute to strategic awareness and demand generation campaigns
- leverage campaign objectives, KPIs, and engagement plans to make tactical recommendations
- advocate for best practices, content standards and agile processes
- partner effectively with digital marketing, creative, and agency partners
- incorporate feedback from stakeholders, compliance, and leadership
- serve as point person for lead management logistics and enhancements ensuring marketing leads get to Sales in a timely and appropriate manner
- ensure internal, public, and client-facing materials are in-compliance
- maintain an open and collaborative test and learn approach across marketing channels
- optimize content, tactics, and campaign mix to improve business outcomes
- help execute creative, messaging, and call to action testing across marketing channels
- partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
- deliver marketing qualified leads to sales
Requirements
- Minimum Bachelor’s Degree, advanced degree a plus.
- 3+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
- Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
- Outstanding project management, communications skills, and presentation skills
- A strong understanding of digital marketing and content marketing best practices
- Ability to effectively collaborate across the Marketing/Creative team and with business partners
- Experience in marketing testing, measurement, report analysis and optimization
- Ability to run multiple projects, identify risks and opportunities
- Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
- Strong sense of urgency, integrity, purpose, and accountability of owning successes and failures
- Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Digital Marketing leading strategy and execution for BeatBox’s digital and social media presence. Manage a growing team and drive brand awareness through innovative online campaigns.
Digital Marketing Executive managing go - to - market strategies and campaigns for B2B SaaS solutions. Collaborating with teams across Germany and Vietnam to drive marketing efforts in Europe.
Digital Marketing and Social Media Manager executing global marketing strategies for SOPHiA GENETICS. Collaborating with teams to implement data - driven campaigns for healthcare advancements in digital marketing.
Senior Digital Marketeer in LYNX's Demand Creation Squad maximizing engagement and brand consideration through innovative media strategies. Lead cross - channel campaigns while collaborating with agile teams in Amsterdam.
Digital Marketing Content Strategist shaping content strategy for Business Banking at U.S. Bank. Collaborating to ensure content supports digital marketing goals and engages business owners.
Online Marketing Manager enhancing digital marketing strategies for a sustainability - focused company in water management. Involves SEO, performance marketing, and coordinating marketing efforts across teams.
Digital Marketing Manager developing strategies and managing external agencies for marketing at QMH Consulting GmbH. Collaborating with international teams, especially in Shanghai, to enhance marketing activities.
Digital Marketing Manager driving and optimizing multi - channel campaigns for Encompass, a global identity validation platform. Focused on pipeline growth through hands - on execution and metrics - driven strategies.
Digital Marketing Manager responsible for developing strategies across multiple channels. Overseeing a team to drive traffic, engagement, and client conversions.