Online Marketing intern at nilas, a startup designing workspaces for businesses. Engaging in social media strategies and content creation across platforms like LinkedIn and Instagram.
About the role
- Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data-driven insights.
Responsibilities
- Design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints.
- Develop logic to recommend optimal channel- and sub-channel-level spend based on performance, saturation curves, marginal ROI, and forecasted outcomes.
- Create dashboards, APIs, or automated reports that surface recommendations to the marketing organization in a clear, actionable format.
- Build and maintain data pipelines that ingest data from ad platforms, MMPs, internal databases, and attribution systems.
- Ensure data quality, freshness, and model reliability through automated checks and monitoring systems.
- Develop or refine Media Mix Models (MMM), incrementality frameworks, marginal return curves, and/or bid/optimization simulations.
- Partner with finance, marketing, and product to integrate non-marketing factors (seasonality, product promos, inventory, etc.) into spend recommendations.
- Serve as the analytical thought leader for marketing investment decisions.
- Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
- Collaborate with engineering to productionize models and maintain scalable infrastructure.
- Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
- Iterate on the model as new channels, geos, or strategies come online.
Requirements
- Must be 21 years of age or older
- 5+ years in marketing analytics, data science, growth analytics, or similar.
- Strong proficiency in Python or R, SQL, and scalable model deployment workflows.
- Experience building MMM, incrementality tests, or ROI/attribution models.
- Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics.
- Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting.
- Ability to turn complex modeling outputs into simple business recommendations.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Senior Online Marketing Manager optimizing SEO and SEA strategies for Fynbiz. Leading complex projects in online marketing with a focus on performance and efficiency.
German Speaking Digital Marketing Optimization Specialist managing Google Ads in an international team. Analyzing performance metrics and collaborating to drive results in Lisbon.
German Speaking Digital Marketing Optimization Specialist managing and optimizing Google Ads campaigns. Working within an international team in Lisbon focusing on optimization and performance impact.
Marketing Digital Strategist creating and managing strategies that drive brand awareness at Regions. Involves synthesizing insights and leading the delivery of digital marketing across multiple channels.
Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
Digital Marketing Intern supporting the marketing team in creating promotional material and executing campaigns. Ideal for someone eager to learn about digital marketing and brand promotion.
Digital Marketing Specialist driving growth for ASUS brand across Consumer PC and Gaming markets. Managing paid media campaigns and supporting affiliate marketing programs in hybrid role.
Digital Marketing Optimization Specialist focusing on Google Ads in Bulgaria. Joining an international project and optimizing online advertising campaigns for better performance.
Senior Online Marketing Manager responsible for performance marketing focused on Meta/LinkedIn ads at Teaching Socials. Collaborating with teams to create effective marketing funnels and optimize campaigns.