Hybrid Digital Marketing Consultant

Posted 1 hour ago

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About the role

  • Digital Marketing Consultant developing marketing strategies for financial advisors at LPL Financial. Collaborating with advisors to enhance their digital presence and drive business growth.

Responsibilities

  • Support LPL advisors via phone and email
  • Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor's overarching goals
  • Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
  • Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
  • Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
  • Learn and produce each advisor’s marketing plan based on advisor preferences
  • Schedule and host regular monthly discussions with the advisors
  • Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
  • Collaborate with compliance to ensure the content, brand, and messaging are approved
  • Conduct market research and share discoveries with each advisor
  • Work as a liaison to digital vendors
  • Work with LPL's current tools to integrate them into the overarching plan
  • Provide feedback and program enhancements from the advisors

Requirements

  • 2+ years of experience in digital marketing
  • Solid understanding of e-commerce, PPC, SEO & SEM
  • Solid knowledge of CRM, inbound marketing tools, and web management
  • Working knowledge of web design principles, best practices, and content management platforms
  • Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
  • Excellent written and verbal communication skills
  • Excellent project management and organizational skills

Benefits

  • 401K matching
  • health benefits
  • employee stock options
  • paid time off
  • volunteer time off

Job title

Digital Marketing Consultant

Job type

Experience level

JuniorMid level

Salary

$70,200 - $116,900 per year

Degree requirement

Bachelor's Degree

Location requirements

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