Digital Marketing Consultant developing marketing strategies for financial advisors at LPL Financial. Collaborating with advisors to enhance their digital presence and drive business growth.
Responsibilities
Support LPL advisors via phone and email
Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor's overarching goals
Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
Learn and produce each advisor’s marketing plan based on advisor preferences
Schedule and host regular monthly discussions with the advisors
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Collaborate with compliance to ensure the content, brand, and messaging are approved
Conduct market research and share discoveries with each advisor
Work as a liaison to digital vendors
Work with LPL's current tools to integrate them into the overarching plan
Provide feedback and program enhancements from the advisors
Requirements
2+ years of experience in digital marketing
Solid understanding of e-commerce, PPC, SEO & SEM
Solid knowledge of CRM, inbound marketing tools, and web management
Working knowledge of web design principles, best practices, and content management platforms
Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
Excellent written and verbal communication skills
Excellent project management and organizational skills
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