Senior Digital Marketing Specialist managing comprehensive campaigns across multi - channel platforms. Collaborating closely with marketing teams in a dynamic healthcare technology company.
About the role
- Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
Responsibilities
- Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customers’ unique digital marketing needs.
- Generate new ad campaigns on all platforms required by our Digital Marketing Consultants.
- Manage bid and budget optimizations across all paid ad platforms used by our customers.
- Generate reporting on the impact of digital marketing efforts for Entrata’s customers, strategize on next steps, and execute on agreed-upon strategies.
- Contribute to and/or lead projects that elevate our product offerings and improve our culture.
- Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes.
Requirements
- Demonstrable background in Digital Marketing, Advertising, or a related field
- 2+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
- 1+ years experience in customer and account management
- Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
- Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
- Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture
Benefits
- Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.
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