Manage daily eCommerce operations, testing, personalization, and analytics to grow DTC revenue at Exemplis; collaborate with Merchandising, Marketing, and Creative.
Responsibilities
Manage the day-to-day operations of the eCommerce sites, including site functionality, key launches, features, and testing initiatives.
Support the execution of the product roadmap in partnership with leadership, focusing on enhancing the digital customer journey.
Lead the development and execution of testing and personalization strategies to improve site experience, functionality, and conversion.
Use first-party data, consumer insights, and customer feedback to optimize acquisition, retention, and customer satisfaction.
Track and analyze key eCommerce performance metrics (AOV, CVR, RPU, etc.) to identify trends, opportunities, and areas for improvement.
Partner with Creative and CX teams to develop impactful content that engages target audiences and supports the purchase funnel.
Collaborate with Brand and Growth teams to optimize site experience for inbound traffic, with a strong focus on mobile performance.
Contribute to building a culture of innovation, continuous testing, and ongoing optimization within the eCommerce team.
Requirements
5+ years of relevant experience in eCommerce or digital marketing, ideally with DTC brands.
Demonstrated ability to manage site operations, analyze performance metrics, and execute growth-driving initiatives.
Strong project management and organizational skills, with the ability to collaborate cross-functionally.
Proven leadership and team management skills, with the ability to mentor, support, and inspire others.
Comfort working in a hybrid environment, with 3 days a week in the Cypress, CA office (Tues.-Thurs.).
Experience with Shopify and related tools, integrations, and apps (preferred).
Proficiency with data analytics and site performance optimization (preferred).
Hands-on experience running A/B tests and implementing site improvements (preferred).
Familiarity with automation and AI tools that enhance efficiency and scalability (preferred).
Ability to use first-party data, consumer insights, and customer feedback to optimize acquisition and retention.
Benefits
Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation.
Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”
Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
401(k): We match 100% up to 3% and then 50% of the next 2% deferred.
Time Off: Paid time off starts accruing day 1.
Observed Holidays: 10 company observed holidays (New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day).
Employee Discounts: We offer discounts to our employee across all of our product lines.
Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!
Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.
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