Hybrid Lifecycle Marketing Manager

Posted last month

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About the role

  • Evaluate existing TrueLark email journeys to identify gaps and recommend additional strategic touch points.
  • Partner with stakeholders across TrueLark to conceptualize and implement email campaigns that drive results and elevate the customer experience.
  • Monitor, analyze and own key performance metrics related to revenue generation and product adoption.
  • Manage the end-to-end email production process, including copywriting, editing, creative asset coordination, HTML proofing and campaign execution.
  • Optimize email programs continuously, through A/B testing and other methods, to improve performance and ensure alignment with branding standards.
  • Maintain comprehensive documentation of email journeys to enhance internal visibility and cross-functional alignment.
  • Report to Senior Manager, Lifecycle Marketing and collaborate cross-functionally.

Requirements

  • Minimum of 2 years’ experience in email marketing, preferably in the tech industry.
  • Bachelor’s degree in marketing, communications, English or a related discipline.
  • Proven ability to craft concise, compelling, customer-focused email content that drives engagement and delivers measurable results.
  • Excellent communication skills, with a track record of effective cross-functional collaboration and stakeholder alignment.
  • Demonstrated skill in conceptualizing and executing end-to-end lifecycle marketing strategies.
  • Meticulous attention to detail, ensuring the highest levels of accuracy, consistency and brand alignment.
  • Experience with key tools including Salesforce Marketing Cloud, Salesforce, HubSpot, Mailchimp, Asana and Lucidchart.
  • Familiarity with AP Style / preference against Oxford comma.
  • Must be legally eligible to work in the US; applicants asked about visa sponsorship status.

Benefits

  • Hybrid (remote/in office)

Job title

Lifecycle Marketing Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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