Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
About the role
- Lifecycle Marketing Manager owning and scaling student nurturing product for Studyportals. Focusing on engagement and conversion strategies through multiple communication channels.
Responsibilities
- Take full ownership of the nurturing funnel across Email, WhatsApp, SMS, Push
- Build, execute, and optimise automated journeys and newsletters
- Run continuous A/B and multivariate testing to improve conversion
- Translate data into insights and share learnings with stakeholders
- Partner with UX, Product, Marketing, and Commercial teams to align goals and feed insights back to Sales & Account Management
Requirements
- 5+ years of experience in lifecycle / CRM / email automation with measurable results
- Proficiency with messaging & automation platforms (Customer.io, Braze, SendGrid or similar)
- Strong grasp of A/B testing, CRO methodologies, and analytics tools (GA4, Looker Studio, Tableau)
- Excellent communication skills and a proactive, ownership-driven mindset
- *(Bonus)* Technical know-how of Liquid, JSON/HTML, or experience with CDPs / integration tools (Zapier, n8n)
- Comfortable using AI tools (ChatGPT, Gemini, etc.) to work smarter and scale your output
Benefits
- 💰 Competitive salary with bonus and pension plan
- 🌴 32 vacation days with flexible scheduling (including bank holidays) and you have the flexibility to take your holidays whenever you want (e.g., be off on Chinese New Year instead of King’s Day)
- 🏡 Hybrid work setup: work remotely 3 days per week + remote-work allowance
- 🌍 Option to work from abroad up to 2 times per year
- 📚 Annual personal development budget – because your growth matters
- 🚆 Travel cost reimbursement for commuting
- 🏢 Bright, modern office in the heart of Eindhoven (5 min from the station)
- 🎉 A friendly, international team that loves to learn, celebrate wins, and have fun together
Job title
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