Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Define the long-term vision and strategy for content design at Trainline, ensuring content principles, standards, and workflows are clear and scalable
- Build, develop, mentor, and inspire a team of UX content designers, providing coaching, guidance, and support for career growth
- Partner with product, design, research, and engineering leads to deliver content solutions across multiple product themes
- Play a hands-on role in delivery, creating clear, purposeful, and human-centred product content
- Champion AI-first content design, experimenting with and implementing tools and automation to enhance efficiency and quality
- Evolve and embed best practices, processes, and governance for content design across the product organisation
- Manage multiple streams of work, adapt to shifting priorities, and maintain focus on customer outcomes
Requirements
- Proven experience as a senior or lead content designer, UX writer, or similar role in a product-led environment
- Strong leadership skills with experience mentoring or managing content designers
- Demonstrated ability to define content strategy, workflows, and principles at scale
- Excellent written communication skills with a sharp eye for detail, clarity, and tone of voice
- Experience working across complex products, ideally in travel, e-commerce, or high-volume customer experiences
- Comfortable operating in ambiguity and making confident decisions in fast-paced environments
- Excited by AI-first design and keen to experiment with new tools and approaches
- Collaborative mindset, able to influence and inspire across disciplines and teams
- Ability to commit to hybrid working policy (expected to attend the office a minimum of 40% over a 12 week period)
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme to further reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
- Clear career paths and transparent pay bands
- Personal learning budgets and regular learning days
- Bonus (offers bonus)
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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