Lead Product Manager, CRM driving strategy at TRADER, Canada's leader in automotive digital solutions. Overseeing Activix CRM for dealer partners to enhance operations and sales.
Responsibilities
Define and execute the long-term product vision and roadmap for Activix, ensuring it delivers measurable impact for dealers and aligns with AutoSync’s broader platform strategy.
Partner closely with Customers, Engineering, Design, Sales, and Customer Success to identify opportunities that increase CRM adoption, dealer satisfaction, and retention.
Deeply understand dealer sales processes, lead management workflows, and customer engagement challenges to shape product priorities.
Lead large, cross-functional initiatives to modernize the CRM experience, incorporating automation, AI, and actionable insights.
Drive product excellence across Activix by establishing strong feedback loops with dealers and internal stakeholders.
Manage and mentor Product Managers within the CRM domain, fostering a culture of ownership, accountability, and innovation.
Define and monitor key success metrics such as dealer engagement, CRM adoption, and sales funnel conversion.
Represent the CRM portfolio at the executive level, building confidence across leadership, and advocating for the product vision internally and externally.
Requirements
7+ years of product management experience, including ownership of complex B2B SaaS or CRM products.
Experience in CRM, automotive, or sales enablement platforms is strongly preferred.
Proven ability to set and deliver on product strategy in fast-paced, high-growth environments.
Demonstrated success leading cross-functional teams and balancing competing priorities across technical and business domains.
Deep understanding of sales funnels, lead management, and customer lifecycle optimization.
Strong analytical skills and experience leveraging data to guide product decisions and measure success.
Experience introducing AI or automation to streamline workflows or enhance user productivity.
Excellent communication and storytelling skills with the ability to influence at the executive level.
Benefits
Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs
Financial planning with 3% matching towards your pension
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