Lead Generation Specialist driving lead generation for health coverage services at Alberta Blue Cross. Engaging with clients and collaborating with teams to enhance customer experience.
Responsibilities
Research and identify potential leads through various channels, including online research, social media, and networking events.
Leverage marketing generated list to contact and qualify leads through phone calls, emails and other communication methods.
Develop and maintain a database of leads and prospects for future reference.
Collaborate with sales and marketing teams to develop effective lead generation strategies.
Analyze and report on lead generation metrics to track progress and identify areas for improvement.
Stay abreast of industry trends and best practices for lead generation.
Provide an exceptional experience through every client engagement.
Manage and prioritize multiple tasks and projects to meet deadlines.
Participate in specified training and internal activities.
Successfully achieve or exceed monthly lead targets.
Requirements
Post-secondary degree in a related field such as marketing or business administration considered an asset
Experience in sales and lead generation
Excellent communication skills both verbal and written
Ability to work independently with limited direction and oversight
Strong organizational and time management skills
Proficient in using lead generation tools and CRM software
Experience in developing and implementing lead generation strategies
Ability to analyze data and make data driven decisions
Benefits
health coverage
diverse workplace
opportunities for career growth
Job title
Lead Generation Specialist – Individual Products Sales
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