Director of Lead Generation & CRM Integration at Elevance Health. Responsible for designing and implementing lead generation programs to drive pipeline growth.
About the role
- Analyst generating commercial opportunities for financial clients through active prospecting and strategic lead qualification. Collaborating between marketing and sales teams for business growth.
Responsibilities
- Perform active prospecting for new clients in the financial, agribusiness, and corporate sectors;
- Qualify inbound leads coming from marketing campaigns, events, and digital channels;
- Conduct initial commercial outreach via email, phone, LinkedIn, and other digital tools;
- Schedule qualified meetings for the sales team;
- Keep records up to date in the internal system and monitor the opportunity pipeline;
- Support the commercial team with strategic information about prospects and the market;
- Collaborate with marketing and product teams to refine approaches and value messaging;
- Monitor prospecting and conversion metrics, contributing to the continuous improvement of commercial processes
Requirements
- Degree or currently studying in Business Administration, Economics, Marketing, International Relations, Technology, or related fields
- Previous experience in commercial prospecting, SDR, or pre-sales
- Interest in or basic knowledge of the financial market and technology or data solutions
- Strong verbal and written communication skills
- Organized, proactive, and target-oriented profile
- Experience with CRM and prospecting tools (e.g., HubSpot, Salesforce, RD Station, Apollo, LinkedIn Sales Navigator)
- Knowledge of Excel, AI tools, and analytics tools is a plus.
Benefits
- Health insurance;
- Dental insurance;
- Birthday day off;
- Psychological support (Vittude);
- Transportation allowance;
- Meal allowance (voucher);
- Life insurance;
- Wellhub;
- Exclusive discounts at educational institutions;
- Annual performance bonus (PPR) as per current policy.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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