Hybrid Pipeline Acceleration Manager – CRM, Lead Nurture, Revenue Pipeline Optimization

at Powtoon - a Visual Native company

• Job title: Pipeline Acceleration Manager – CRM, Lead Nurture, Revenue Pipeline Optimization
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Apollo
• Location requirements: Hybrid, Tel Aviv Yafo, Israel

About the role

• Pipeline Acceleration Manager optimizing lead nurturing and revenue pipeline for Powtoon, a Unified AI Video Platform transforming communication through video.

Responsibilities

• Build intent-based nurture sequences that move leads toward conversion
• Create personalized outreach for high-value accounts
• Identify pipeline drop-offs and develop re-engagement strategies
• Own the lead lifecycle from first touch to sales handoff
• Manage HubSpot workflows, lifecycle stages, dashboards, and forms for pipeline visibility
• Build behavior-based email sequences and triggers aligned with funnel stage
• Run A/B tests across subject lines, messaging, CTAs, and timing
• Connect data across tools to give Marketing and Sales a shared view of pipeline health
• Initiate personalized outbound campaigns using HeyReach or similar inbox automation tools
• Run lead scraping and enrichment workflows to expand and qualify the pipeline
• Continuously optimize targeting, messaging, and sequencing to improve replies and meetings booked
• Create materials that help sales move deals forward faster
• Ensure reps have the right context, assets, and messaging at each stage
• Support demo preparation and proposal-stage materials
• Identify which campaigns generate the highest-quality leads
• Build reporting that helps teams see what’s working and where to focus
• Join campaign planning to ensure follow-up is built into campaigns from day one and not just as an afterthought.

Requirements

• 4+ years in revenue-focused marketing roles such as CRM management, lead nurturing, marketing automation, sales ops, or rev ops
• Background in ABM marketing strategies with hands-on experience in prospecting & enrichment tools ( Apollo, Clay, Hunter, or similar).
• Proven ability to increase conversion from existing pipeline, not just generate new MQLs
• Strong email copywriting (English) skills with demonstrated open and CTR performance
• Experience in SaaS, tech, or fast-moving startup/scale-up environments
• Familiarity with B2B sales cycles and mid-market or enterprise buyers
• Expertise in A/B testing and email deliverability best practices including writing skills (You write the best SLs, email hooks and CTAs and you’re proud of it).
• English - mother tongue level or flawless written and verbal communication
• HubSpot Proficiency (Must) - workflows, sequences, lifecycle stages, dashboards, list segmentation
• Experience integrating HS CRM with Slack, Zapier, Make, LinkedIn, and website forms.