Analyst generating commercial opportunities for financial clients through active prospecting and strategic lead qualification. Collaborating between marketing and sales teams for business growth.
EH
Hybrid Business Strategy Plan Director – Lead Generation, CRM Integration
Posted yesterday
About the role
- Director of Lead Generation & CRM Integration at Elevance Health. Responsible for designing and implementing lead generation programs to drive pipeline growth.
Responsibilities
- Serve as the Lead Generation & CRM Integration Leader
- Design and implement lead generation programs
- Understand all aspects of the business and partner with executive leadership
- Build and manage the resources required to deliver a world-class lead generation function
- Establish SLAs and KPIs to measure impact of key programs
- Document strategic priorities including external environment factors
- Propose opportunities to improve results based on continuous needs assessment
Requirements
- Requires a BA/BS degree in a related field
- minimum of 10 years of related experience including prior leadership experience and 3 years of strategic planning
- Master’s degree preferred
- Knowledge and experience in the products and services of the respective industry strongly preferred
- 5–10+ years leading lead generation or sales teams, with 5+ years in healthcare/insurance
- experience in the Salesforce ecosystem (CRM and lead gen tools)
- experience developing strategic plans aligned with growth objectives
- experience driving cross-organizational projects
- strong communication, relationship-building, and organizational skills
- proficiency in Microsoft Office, SharePoint, Salesforce.com, and marcom technology
Benefits
- comprehensive benefits package
- incentive and recognition programs
- equity stock purchase
- 401k contribution
- medical, dental, and vision benefits
- short and long term disability benefits
- Paid Time Off
- merit increases
- wellness programs
- financial education resources
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