Serve as Business Owner for the Lead Generation and Information Architecture squads, working closely with Product Owners to define and deliver on commercial priorities
Represent marketing in product strategy discussions and collaborate with squad counterparts on roadmap planning and execution
Influence and drive lead generation strategy
Enhance content discoverability and improved user experience through Information Architecture
AI-enhanced customer experiences and marketing tooling
Leverage insights from performance data to uncover trends, build business cases, and translate into product improvements
Liaise with stakeholders across performance marketing, CRM, campaigns, content, analytics, and product to align targeting, messaging, and funnel conversion
Own and lead cross-functional initiatives related to marketing and product strategies
Maintain and evolve the roadmap for your domains together with Product Owners, ensuring measurable business impact on engagement and revenue
Act as a strategic sparring partner to the Head of Digital Marketing on broader organizational and marketing initiatives.
Requirements
4-5+ years of experience in digital marketing, product marketing, or a cross-functional commercial role — ideally within tech/e-commerce or the travel/aviation industry
Strong knowledge of e-commerce performance levers, including CRM, SEO/SEA, display, and content marketing
Hands-on experience working in or alongside agile product teams, ideally in a business owner or strategic stakeholder role
Confident in leading cross-functional projects, with strong stakeholder management and a clear, outcome-focused communication style
Skilled at leveraging data and analytics to drive product and marketing decisions
Deeply customer-centric, with the ability to develop user-driven product concepts that deliver measurable business value
Entrepreneurial, analytical, creative, and solution-oriented — you bring structure and clarity to ambiguity
Highly autonomous and accountable, with a proven ability to build trust and alignment across diverse teams.
Benefits
Inclusivity all genders
Job title
Lead Generation Business Owner, Information Architecture
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