Lead Generation & Marketing Automation Manager driving member growth and retention through CRM management. Collaborating data - driven engagement strategies for insurance and financial services solutions.
About the role
- Strategic Business Owner at Eurowings Digital overseeing marketing and commercial strategy for Lead Generation and Information Architecture. Driving customer-focused initiatives and collaborating with product teams.
Responsibilities
- Serve as Business Owner for the Lead Generation and Information Architecture squads, working closely with Product Owners to define and deliver on commercial priorities
- Represent marketing in product strategy discussions and collaborate with squad counterparts on roadmap planning and execution
- Influence and drive lead generation strategy
- Enhance content discoverability and improved user experience through Information Architecture
- AI-enhanced customer experiences and marketing tooling
- Leverage insights from performance data to uncover trends, build business cases, and translate into product improvements
- Liaise with stakeholders across performance marketing, CRM, campaigns, content, analytics, and product to align targeting, messaging, and funnel conversion
- Own and lead cross-functional initiatives related to marketing and product strategies
- Maintain and evolve the roadmap for your domains together with Product Owners, ensuring measurable business impact on engagement and revenue
- Act as a strategic sparring partner to the Head of Digital Marketing on broader organizational and marketing initiatives.
Requirements
- 4-5+ years of experience in digital marketing, product marketing, or a cross-functional commercial role — ideally within tech/e-commerce or the travel/aviation industry
- Strong knowledge of e-commerce performance levers, including CRM, SEO/SEA, display, and content marketing
- Hands-on experience working in or alongside agile product teams, ideally in a business owner or strategic stakeholder role
- Confident in leading cross-functional projects, with strong stakeholder management and a clear, outcome-focused communication style
- Skilled at leveraging data and analytics to drive product and marketing decisions
- Deeply customer-centric, with the ability to develop user-driven product concepts that deliver measurable business value
- Entrepreneurial, analytical, creative, and solution-oriented — you bring structure and clarity to ambiguity
- Highly autonomous and accountable, with a proven ability to build trust and alignment across diverse teams.
Benefits
- Inclusivity all genders
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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