Leading efforts to identify and secure photovoltaic project sites across Northern France. Overseeing a team while collaborating on strategic growth and operational processes.
About the role
- Lead Generation & Performance Marketing Specialist at GETEC driving B2B growth through effective lead generation and multi-channel marketing campaigns. Collaborating with sales teams and optimizing marketing strategies.
Responsibilities
- Develop and manage an effective lead generation process
- Monitor and optimize funnel metrics
- Design and execute multi-channel marketing campaigns
- Create compelling, audience-specific content
- Develop targeted campaigns
- Test and optimize campaign strategies
- Work closely with sales teams
- Design and implement customer retention programs
- Develop personalized nurturing campaigns
- Use customer feedback to improve satisfaction and loyalty
- Monitor competitors' marketing tactics
- Use CRM and analytics tools to track campaign performance
- Analyze data to improve ROI strategies
- Produce regular reports on key metrics
Requirements
- Minimum 5 years of experience in growth or sales-driven marketing in the B2B sector
- Degree in Marketing, Business, Public Relations, or a related field
- Ability to develop and implement B2B marketing strategies for lead generation and customer retention in complex sales cycles
- Experience with CRM systems, marketing automation platforms, and analytics tools
- Proficiency in creating data-driven marketing plans
- Strong skills in designing multi-channel campaigns
- Expertise in building and managing lead funnels
- Proven ability to collaborate effectively with sales teams
- Experience creating compelling content
- Strong project management and organizational skills
- Strong data analysis and reporting skills
- German: native or advanced professional proficiency; English: business-level proficiency
Benefits
- Flexible working hours with flextime
- 30 days of vacation per year
- Subsidized Deutschlandticket for employees
- Company bike (JobRad) scheme
- Access to numerous fitness and wellness offers through Hansefit
- Free access to LinkedIn Learning
- Wide range of internal and external training and coaching opportunities
- Agile working methods and modern office concepts
- Access to discounts from over 800 product and event providers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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