Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
About the role
- Part-time Lead Generation Assistant conducting online research and qualifying leads for consulting team. Requires Cape Town residence and remote work for 16 hours weekly.
Responsibilities
- Conduct online research to identify potential customers and business opportunities.
- Qualify leads by gathering key information and assessing potential interest.
- Build and maintain lead lists, including accurate contact details and company information.
- Assist with drafting outreach templates, call scripts, and follow-up materials.
- Reach out to prospects via email with tailored introductions and follow-up messages.
- Conduct cold calls to engage potential customers and introduce the company’s services.
- Schedule meetings or calls between qualified leads and senior team members.
- Record all outreach activities and results in the company tracking tools.
- Provide regular progress updates to the team on outreach results and lead status.
- Support other administrative or research tasks related to business development, as required.
Requirements
- Matric (Grade 12) required; a relevant diploma or degree in Marketing, Business Administration, or related field will be advantageous.
- Minimum of 1–2 years’ experience in lead generation, sales support, or business development (preferably in a B2B environment).
- Proficient in using online research tools, LinkedIn, and CRM or lead-tracking systems.
- Strong computer literacy (MS Office Suite and email communication).
- Excellent written and verbal English communication; confident telephone manner for cold calling and follow-ups.
- Detail-oriented with the ability to manage multiple leads, track progress, and meet deadlines.
- Self-motivated, proactive, and able to work independently or as part of a team.
- Reside in Cape Town.
Benefits
- Remote 3 mornings/afternoons a week (16 hours)
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