Junior Executive managing various digital marketing channels for a global IT solutions provider. Developing content, executing campaigns, and collaborating with cross-functional teams to meet marketing objectives.
Responsibilities
Campaign Management: Plan, execute, and monitor digital marketing campaigns (LinkedIn, Meta, email) to drive lead generation.
Email Marketing: Build and manage email campaigns for lead generation, client engagement, and event promotions.
Content Creation: Assist in creating engaging content for social media, blogs, newsletters, and website updates.
Market Research: Conduct competitor and industry research to support marketing strategies and sales enablement.
Event Marketing: Coordinate and support promotional events, webinars, trade shows and employee engagement events.
Lead Generation: Collaborate with the sales and growth teams to build targeted marketing lists and nurture potential leads through campaigns.
Performance Tracking: Monitor, analyze, and report on the performance of digital campaigns, SEO, and website traffic.
Branding Support: Ensure all marketing materials and digital assets adhere to Inivos’ brand guidelines.
Collaboration: Work closely with internal teams (sales, consulting & tech teams) to align marketing initiatives with business objectives.
Requirements
Bachelor’s degree or Professional Qualification in Marketing or related field.
1–2 years of experience in digital marketing, content creation, or a related role.
Familiarity with tools such as LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and SEO basics.
Strong written and verbal communication skills in English.
Basic knowledge of Canva for presentations.
Ability to work independently, manage multiple projects, and meet deadlines.
A passion for technology, B2B marketing, and exploring new marketing trends.
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