FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Campaign Management: Plan, execute, and monitor digital marketing campaigns (LinkedIn, Meta, email) to drive lead generation.
- Email Marketing: Build and manage email campaigns for lead generation, client engagement, and event promotions.
- Content Creation: Assist in creating engaging content for social media, blogs, newsletters, and website updates.
- Market Research: Conduct competitor and industry research to support marketing strategies and sales enablement.
- Event Marketing: Coordinate and support promotional events, webinars, trade shows and employee engagement events.
- Lead Generation: Collaborate with the sales and growth teams to build targeted marketing lists and nurture potential leads through campaigns.
- Performance Tracking: Monitor, analyze, and report on the performance of digital campaigns, SEO, and website traffic.
- Branding Support: Ensure all marketing materials and digital assets adhere to Inivos’ brand guidelines.
- Collaboration: Work closely with internal teams (sales, consulting & tech teams) to align marketing initiatives with business objectives.
Requirements
- Bachelor’s degree or Professional Qualification in Marketing or related field.
- 1–2 years of experience in digital marketing, content creation, or a related role.
- Familiarity with tools such as LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and SEO basics.
- Strong written and verbal communication skills in English.
- Basic knowledge of Canva for presentations.
- Ability to work independently, manage multiple projects, and meet deadlines.
- A passion for technology, B2B marketing, and exploring new marketing trends.
Benefits
- Competitive compensation
- Recognition & appreciation
- Trainings & certifications funded
- International exposure
- Open work culture
- Recreational activities and events
- Medical claims & insurance
- Bonus entitlement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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