Junior Marketing Analyst supporting the development and execution of 360° campaigns for RD Saúde's own brands. Collaborating with agencies and internal teams to ensure strategic alignment.
Responsibilities
Support the development of 360° campaign planning for the group's private-label brands (Needs, Bwell, Nutrigood and Natz), ensuring consistency with each brand's positioning and strategic objectives.
Contribute to the preparation of strategic briefings for agencies and communication partners, ensuring clear direction and consistency across media, content, trade and digital channels.
Monitor the execution of communication plans with agencies and internal teams, ensuring alignment of deliverables, deadlines and quality standards.
Participate in performance analyses and campaign results, assisting in consolidating learnings and recommendations for future cycles.
Support the management of timelines, approval workflows and budget control for campaigns.
Contribute to mapping consumer, behavior and communication trends to inform brand plans.
Requirements
Bachelor's degree in Social Communication, Advertising, Marketing, Business Administration or related fields.
Previous experience in communication planning, marketing or branding — in-house, agency or consultancy.
Basic knowledge of brand strategy and building integrated campaigns.
Ability to create presentations.
Proficient in Microsoft Office (especially PowerPoint and Excel).
Knowledge of social listening tools, performance analytics and consumer insights is desirable.
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