Integrated Strategy Director leading the strategy department for Tribe X, enhancing brands through a unified approach. Focused on cultural insights and measurable growth for luxury brands.
Responsibilities
Lead and Integrate Strategy Across Disciplines
Oversee all strategy functions, brand, creative, content, media, PR, and brand experience
Build and evolve integration systems that connect every touchpoint from awareness to advocacy
Act as the strategic bridge between departments
Drive Insight and Strategic Intelligence
Lead the discovery and interpretation of human, cultural, and behavioral insights
Develop mechanisms for insight-sharing across teams
Champion a culture of curiosity and continuous learning
Own and Evolve the Tribe X Strategic Philosophy
Steward and evolve the Truth to Tribe framework
Optimize Strategy for Continuous Improvement
Design and lead cyclical strategic reviews
Partner with media, content, and brand teams to refine campaigns
Build, Lead, and Develop the Strategy Function
Lead, mentor, and expand the strategy team
Requirements
10+ years of experience in strategy (brand, digital, or integrated)
Proven leadership in a full-service or digital-first agency
Strong track record of building integrated strategies that connect creative, media, and brand experience
Deep understanding of cultural insight, consumer psychology, and data-informed decision-making
Experience managing and growing multi-disciplinary strategy teams
Excellent communication and storytelling skills
Strategic thinker who’s also operationally grounded and capable of turning philosophy into systems and tools
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