Hybrid Digital Strategy Manager

at Asian Law Caucus

• Job title: Digital Strategy Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $78,000 - $104,825 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Digital Strategy Manager leading digital communications and fundraising strategies for ALC. Responsible for integrated strategies, storytelling, and managing digital campaigns in a hybrid work environment.

Responsibilities

• Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals
• Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences
• Oversee all online communications,including advocacy actions, rapid-response campaigns, and event promotion
• Ensure organizational goals and values are reflected in all digital strategies
• Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising
• Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies
• Use segmentation, testing, and analytics to refine messaging and optimize conversion rates,average gift size, and key long-term supporter metrics
• Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams
• Establish protocol and workflows that standardize digital content creation, approvals, and distribution
• Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels
• Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and accountability
• Set clear goals, performance metrics, workflows, and professional development plans for direct reports
• Foster collaboration across departments to ensure digital efforts support programmatic and fundraising priorities
• Serve as a thought partner to senior leadership on digital strategy, supporter engagement, and long-term growth
• Oversee digital communications and fundraising tools, such as CRM, email, SMS, and online donation systems
• Track, analyze, and report on key performance metrics related to engagement, growth, and revenue
• Analyze, clean, and append data to ensure accurate and personal communications with supporters and donors
• Own day-to-day website maintenance, QA, and content updates
• Coordinate with external web developers on larger optimization and campaign microsite projects
• Enhance website user experience by implementing best practices and industry standards for accessibility, language access and responsive design

Requirements

• Minimum of five (5) years of experience in digital communications, digital fundraising, or digital campaigning within a nonprofit, advocacy, or mission-driven organization with at least one (1) year of supervision experience
• Strong editorial and messaging skills, with demonstrated experience crafting compelling, values-driven digital content
• Demonstrated experience with digital fundraising platforms and success running online fundraising campaigns and growing digital revenue
• Strong understanding of email, SMS, social media, and peer-to-peer organizing tools
• Excellent research and analytical skills
• Experience in legal communications, policy advocacy, or movement-building
• Mastery of A/B testing, segmentation strategies, and donor lifecycle planning
• Familiarity with data appending and acquisition techniques
• Project management experience with a strong ability to prioritize multiple tasks, lead cross-functionally, and execute with high level attention to detail
• Strong interpersonal skills
• Flexibility to work some nights and weekends
• Knowledge of issues that affect Asian American and Pacific Islander communities, including strong understanding of the immigrant justice landscape and the political and cultural factors that influence ALC’s work
• Experience with with various CMS (such as Craft) and SEO tools and technological platforms including Microsoft Office, Salesforce, Constant Contact, Slack, Google Suite, Adobe Pro, GiveSmart, Asana, and others

Benefits

• generous vacation and paid holidays
• medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents)
• a flexible spending account (FSA)
• commuter benefits
• 401(k) retirement plan with employer non-elective contribution and match