Hybrid Integrated Marketing Manager

at SchoolAI

• Job title: Integrated Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lehi, United States

About the role

• Integrated Marketing Manager coordinating integrated marketing and event efforts at SchoolAI. Overseeing logistics, execution, and campaign management for a high-growth startup.

Responsibilities

• Ensure clarity and coordination across teams for all major EdTech events (e.g., ISTE, FETC, TCEA, and others).
• Manage event logistics, creative deliverables, and pre/post-event campaigns.
• Support event strategy, messaging, and performance reporting.
• Oversee on-site execution from booth setup to staff coordination and real-time problem-solving — ensuring a seamless attendee experience.
• Serve as the main point of contact day-of, managing vendors, partners, and internal teams to deliver a polished, high-impact presence.
• Lead planning and execution for integrated marketing campaigns across all channels.
• Develop and maintain campaign documentation, timelines, cross-functional dependencies, and deliverables.
• Manage program tracking and cross-team coordination in Notion to ensure every launch runs smoothly.
• Support Evergreen campaigns and quarterly GTM themes that guide marketing focus and creative direction.
• Oversee multi-team initiatives across marketing, sales, education, and operations.
• Ensure campaigns, events, and content projects are properly scoped, scheduled, and delivered on time.
• Standardize workflows for campaign briefs, kickoffs, QA, and reporting.
• Manage lead routing, tagging, and attribution setup for campaigns.
• Conduct QA on forms, routing, and data hygiene to ensure accuracy.
• Partner with marketing operations and sales to connect campaign performance with pipeline outcomes.
• Provide scripts, talking points, and follow-up guidance for sales and SDR teams on campaign-generated leads.
• Coordinate QA and feedback loops between marketing and sales to improve campaign quality and conversion.

Requirements

• 4+ years of experience in project management, preferably within marketing, events, or SaaS.
• Proven ability to manage multiple projects and deadlines across cross-functional teams.
• Excellent communication and organizational skills
• Experience coordinating events, managing timelines, and ensuring on-time, high-quality execution.
• Strong understanding of campaign planning, creative workflows, and team collaboration.
• Comfortable using data and feedback to inform future improvements.
• Highly organized with strong attention to detail.
• Thrives in a fast-paced, high-growth startup environment.

Benefits

• Competitive compensation
• Stock options to share in our success
• Health and dental insurance
• Generous PTO for balance and rest
• A passionate, supportive team and the chance to transform K12 education with AI