Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
About the role
- Integrated Marketing Manager coordinating integrated marketing and event efforts at SchoolAI. Overseeing logistics, execution, and campaign management for a high-growth startup.
Responsibilities
- Ensure clarity and coordination across teams for all major EdTech events (e.g., ISTE, FETC, TCEA, and others).
- Manage event logistics, creative deliverables, and pre/post-event campaigns.
- Support event strategy, messaging, and performance reporting.
- Oversee on-site execution from booth setup to staff coordination and real-time problem-solving — ensuring a seamless attendee experience.
- Serve as the main point of contact day-of, managing vendors, partners, and internal teams to deliver a polished, high-impact presence.
- Lead planning and execution for integrated marketing campaigns across all channels.
- Develop and maintain campaign documentation, timelines, cross-functional dependencies, and deliverables.
- Manage program tracking and cross-team coordination in Notion to ensure every launch runs smoothly.
- Support Evergreen campaigns and quarterly GTM themes that guide marketing focus and creative direction.
- Oversee multi-team initiatives across marketing, sales, education, and operations.
- Ensure campaigns, events, and content projects are properly scoped, scheduled, and delivered on time.
- Standardize workflows for campaign briefs, kickoffs, QA, and reporting.
- Manage lead routing, tagging, and attribution setup for campaigns.
- Conduct QA on forms, routing, and data hygiene to ensure accuracy.
- Partner with marketing operations and sales to connect campaign performance with pipeline outcomes.
- Provide scripts, talking points, and follow-up guidance for sales and SDR teams on campaign-generated leads.
- Coordinate QA and feedback loops between marketing and sales to improve campaign quality and conversion.
Requirements
- 4+ years of experience in project management, preferably within marketing, events, or SaaS.
- Proven ability to manage multiple projects and deadlines across cross-functional teams.
- Excellent communication and organizational skills
- Experience coordinating events, managing timelines, and ensuring on-time, high-quality execution.
- Strong understanding of campaign planning, creative workflows, and team collaboration.
- Comfortable using data and feedback to inform future improvements.
- Highly organized with strong attention to detail.
- Thrives in a fast-paced, high-growth startup environment.
Benefits
- Competitive compensation
- Stock options to share in our success
- Health and dental insurance
- Generous PTO for balance and rest
- A passionate, supportive team and the chance to transform K12 education with AI
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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