About the role

  • Build and lead the company’s first dedicated Sales & Marketing function and design the revenue playbook.
  • Run and optimize digital marketing campaigns (Google Ads, landing pages, keyword testing, tracking, reporting) with a focus on ROI.
  • Develop and manage a full-funnel marketing strategy, including social media, SEO, referrals, partnerships, and local campaigns.
  • Track spend and prove ROI through metrics like CPL, CPA, LTV, and conversion rates; build reporting dashboards.
  • Manage and coach sales staff to improve scripts, follow-up, and closing ratios; own pipeline reporting in Pipedrive.
  • Test, measure, and scale new acquisition channels while minimizing cost per acquisition.
  • Build and manage a lean, flexible system for contractors/agencies while keeping accountability in-house.
  • Act as the voice of revenue companywide, ensuring marketing and sales insights inform leadership decisions.
  • Hire, train, and manage a team of sales and marketing professionals as the department grows.
  • Be available during 8AM–5PM Pacific Time and occasionally travel to corporate offices in Redmond, WA.

Requirements

  • 5+ years of experience in marketing, growth, or sales leadership roles with direct revenue accountability.
  • At least 2 years managing a team or leading sales and marketing functions in a remote environment.
  • Hands-on experience with Google Ads and digital campaign optimization.
  • Proven track record managing ad spend, sales pipelines, conversion metrics, and reporting.
  • Strong communication and conflict-resolution skills.
  • Highly organized and detail-oriented, with strong follow-through.
  • Authorized to work in the United States.
  • Bachelor’s degree preferred but not required.

Benefits

  • Base salary: $75-85K DOE
  • Performance bonus: Aggressive revenue-based upside, potential to scale total comp up to $250K+
  • PTO: 3 weeks per year, plus paid holidays
  • Health care coverage reimbursement - ICHRA (Individual Coverage HRA)
  • Dental and Vision
  • 401k with 4% company match
  • Fully remote position (U.S. only) with expected availability during 8AM–5PM Pacific Time
  • Occasional travel to corporate offices in Redmond, WA may be required

Job title

Head of Sales and Marketing

Job type

Experience level

Lead

Salary

$75,000 - $85,000 per year

Degree requirement

No Education Requirement

Location requirements

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