Hybrid Head of Paid Social, Affiliates

Posted 2 months ago

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About the role

  • Head of Paid Social & Affiliates leading global marketing strategy for Deliveroo, focusing on Paid Social and Affiliate Marketing. Collaborating with various teams to drive business growth and performance.

Responsibilities

  • Own the global Paid Social and Affiliate marketing strategy, defining the roadmap for growth, efficiency, and creative excellence.
  • Lead a high-performing team of channel specialists, fostering a culture of analytical rigour, experimentation, and creativity.
  • Partner with Creative and Brand teams to develop highly scaled, rapid social-first creative frameworks that balance strong brand storytelling with conversion driving performance.
  • Develop the affiliate growth program, managing platform relationships, publisher strategy, and cross-channel coordination.
  • Collaborate with Data Science and Engineering to improve incrementality measurement, channel attribution, and automation.
  • Champion global test-and-learn initiatives to identify best-performing formats, audiences, and messages.
  • Represent channels in growth and performance leadership forums, contributing to investment strategy, business reviews, and cross-channel planning.

Requirements

  • 8+ years’ experience in performance marketing, with deep expertise in Paid Social (Meta, TikTok, YouTube, etc.) and/or Affiliate Marketing.
  • Proven experience managing multi-million-pound budgets and driving measurable business impact.
  • Exceptional understanding of creative performance, audience strategy, and attribution methodologies.
  • Experience leading global teams and managing global partners or agencies.
  • Strong commercial acumen and ability to connect performance metrics to business outcomes.
  • Collaborative, curious, and passionate about driving innovation in growth marketing.

Benefits

  • Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Job title

Head of Paid Social, Affiliates

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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