Head of Paid Social & Affiliates leading global marketing strategy for Deliveroo, focusing on Paid Social and Affiliate Marketing. Collaborating with various teams to drive business growth and performance.
Responsibilities
Own the global Paid Social and Affiliate marketing strategy, defining the roadmap for growth, efficiency, and creative excellence.
Lead a high-performing team of channel specialists, fostering a culture of analytical rigour, experimentation, and creativity.
Partner with Creative and Brand teams to develop highly scaled, rapid social-first creative frameworks that balance strong brand storytelling with conversion driving performance.
Develop the affiliate growth program, managing platform relationships, publisher strategy, and cross-channel coordination.
Collaborate with Data Science and Engineering to improve incrementality measurement, channel attribution, and automation.
Champion global test-and-learn initiatives to identify best-performing formats, audiences, and messages.
Represent channels in growth and performance leadership forums, contributing to investment strategy, business reviews, and cross-channel planning.
Requirements
8+ years’ experience in performance marketing, with deep expertise in Paid Social (Meta, TikTok, YouTube, etc.) and/or Affiliate Marketing.
Proven experience managing multi-million-pound budgets and driving measurable business impact.
Exceptional understanding of creative performance, audience strategy, and attribution methodologies.
Experience leading global teams and managing global partners or agencies.
Strong commercial acumen and ability to connect performance metrics to business outcomes.
Collaborative, curious, and passionate about driving innovation in growth marketing.
Benefits
Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
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