CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Develop and implement the international marketing & GTM strategy across regions, accounting for market nuances and growth opportunities.
- Ensure seamless integration of marketing initiatives (regional engagement, FLR, RAF, Market Launch, seasonal campaigns).
- Build and manage multi-season marketing calendars for consistent global messaging and campaign alignment.
- Create GTM planning tools for local teams to execute region-specific marketing plans.
- Collaborate with Merchandising & Commercial teams to identify local market needs and develop tailored GTM plans.
- Lead regional priority setting, managing budget allocation and channel activations through "Scorecards."
- Adapt global campaigns for local relevance, ensuring cultural sensitivity and consistency in global marketing strategies.
- Work with creative teams to align seasonal product priorities with marketing plans.
- Define and execute the annual collaboration strategy, oversee partnership proposal process and optimize activation across markets.
- Develop and manage global and regional collaboration calendars to integrate with GTM priorities and ensure processes meet GTM expectations.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- At least 10 years of progressive experience in international marketing, brand management, or go-to-market strategy, ideally within consumer goods, retail, or lifestyle brands.
- Strong track record in developing and executing global campaigns, managing budgets, and driving strategic partnerships.
- Demonstrable success in developing and executing successful, multi-channel integrated marketing campaigns is essential.
- Able to commit to contract period of 6 months starting December 2025.
- Experience collaborating with creative, Merchandising & Commercial teams.
Benefits
- Flexible schedule with blend of in-person and virtual collaboration
- Collaborator persona in-office expectation (aligned role)
- Equal Opportunity Employer committed to a diverse and inclusive work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
SB
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