Head of Growth & Marketing leading strategy and communication for Shake Again. Responsible for brand positioning and demand generation initiatives in the B2B sector.
Responsibilities
Liderar la estrategia integral de marketing y comunicación de la compañía
Implementar el nuevo propósito y valores de marca en todas las plataformas y mensajes
Diseñar y ejecutar el plan de comunicación digital y redes sociales para la empresa y sus líderes
Desarrollar una narrativa atractiva que posicione a Shake Again como referente en innovación, estrategia y tecnología
Impulsar la generación de leads B2B junto al equipo comercial (Inbound, Paid Media, SEO/SEM, automatización, etc.)
Diseñar el plan de captación y nurturing
Integrar las acciones de marketing y ventas dentro del CRM (HubSpot), asegurando trazabilidad y seguimiento del funnel
Coordinar proveedores, agencias y partners estratégicos
Medir y optimizar resultados (awareness, engagement, tráfico, leads, conversiones)
Generar reportes de performance del funnel (MQL → SQL → Win Rate) y propuestas de mejora continua
Requirements
Experiencia mínima de 5 años en roles de marketing estratégico o digital, preferentemente en entornos B2B o agencias
Conocimiento sólido en branding, comunicación digital y generación de demanda
Capacidad para conectar propósito, cultura y negocio
Mentalidad creativa, analítica y orientada a resultados
Excelente redacción, storytelling y habilidades de comunicación
Manejo de herramientas de marketing digital (HubSpot, Meta/LinkedIn Ads, etc.)
Inglés intermedio/avanzado
Benefits
Oportunidades reales de desarrollo profesional
Autonomía para crear, proponer y liderar nuevas ideas
Trabajar junto a un equipo apasionado por la creatividad, la innovación y el impacto
Director of Real Estate Platform Partnerships sourcing third - party managed real estate inventory at Placemakr, expanding the portfolio of apartment - like spaces and partnerships.
Director of Growth leading digital performance media strategies at The Vitamin Shoppe. Managing significant ad budgets and optimizing customer acquisition channels.
Growth Marketing Manager creating inbound campaigns for AI SaaS company based in Porto. Designing funnels to reach decision - makers with effective messaging and compelling narratives.
Growth Marketer in mobile robotics company, scaling adoption of autonomous inspection robot for heavy industries. Collaborating with sales on enterprise deals in Oil & Gas, Chemicals, and Mining.
Growth Marketing Manager developing and executing marketing strategies to generate leads and support revenue at a leading legal tech firm. Collaborating with various teams to enhance brand awareness and drive growth.
Join as Partner Acquisition Manager at Lyst, building relationships with fashion partners. Manage pipelines and negotiate deals to enhance Lyst’s checkout - first marketplace strategy.
Customer Growth Executive at Infobip driving client success and satisfaction with cloud communication solutions. Fostering relationships and coordinating teams for optimal customer experiences across various markets.
Technical Growth Partner at JumpSeat acting as a technical liaison for B2B clients. Managing Tier 2 and Tier 3 accounts and providing actionable insights on performance data.
Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.