Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Head of Global Private Markets Marketing developing and executing marketing strategies for private markets solutions at Franklin Templeton. Leading a marketing team to achieve business objectives and enhance client engagement.
Responsibilities
- Develop and execute global marketing strategies to promote Franklin Templeton’s private markets investment solutions
- Lead a team of marketing professionals, providing guidance and direction to ensure the creation of compelling and consistent marketing materials across all regions
- Own and drive messaging and storytelling of our private markets solutions, ensuring consistency across distribution teams and differentiated go-to-market positioning
- Collaborate with product development and investment teams to understand and articulate the distinct value propositions of Franklin Templeton’s private markets offerings
- Conduct market research to identify trends, opportunities and competitive insights, and use this data to inform marketing strategies and campaigns
- Monitor and report on the performance of marketing campaigns, using analytics to optimize strategies and improve ROI
- Stay informed about industry developments and best practices, continuously innovating to maintain Franklin Templeton’s competitive edge in the private markets space
- Build and maintain relationships with key stakeholders, including distribution partners, to enhance the visibility and appeal of Franklin Templeton’s private markets solutions
Requirements
- Bachelor’s degree or equivalent experience
- 8+ years’ experience in financial services industry, preferably in sales or marketing
- Experience working for a private markets asset management firm or division
- Experience working effectively with global teams
- Proven subject-matter experience in private market investment solutions and regional private markets product structures
- Series 7 and 63 desired. Series 24, a plus.
Benefits
- Annual discretionary bonus
- 401(k) plan with a generous match
- Comprehensive benefits package
- Range of competitive healthcare options
- Insurance and disability benefits
- Employee stock investment program
- Learning resources
- Career development programs
- Reimbursement for certain education expenses
- Paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)
- Motivational wellbeing program
- Three weeks paid time off the first year
- Onsite fitness center and recreation center (only applicable at certain locations)
- Onsite cafeteria (only applicable at certain locations)
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