CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Lead strategic development and execution of global demand marketing initiatives
- Drive customer acquisition, pipeline growth, and measurable business impact
- Plan and optimize multi-channel marketing programs
- Manage lead generation and nurturing processes
- Align closely with sales, product, and analytics teams
- Develop and execute demand generation strategies across global, regional, and local markets
- Own campaign roadmap and lifecycle planning for inbound and outbound programs
- Lead integrated campaigns across digital, social, email, paid media, and events
- Manage lead capture, scoring, and nurturing to maximize conversion
- Use data and analytics to evaluate performance and optimize ROI
- Define and monitor KPIs like Customer Lifecycle Value, conversion rates, and pipeline contribution
- Lead a global organization and manage cross-functional teams
- Report to VP of Marketing and Communication and be part of the functional leadership team
Requirements
- Extensive experience of leadership at a managerial or executive level
- Solid background in creative leadership, digital marketing, and performance analytics
- Test, learn and scale mentality
- Ability to translate business goals into actionable campaign plans
- Confidence navigating matrix organizations and cross-functional collaboration
- Curiosity and creativity
- Strong communication and ability to build trust and foster inclusion
- Experience leading global teams (campaign managers, digital marketing specialists, analysts, content creators)
- Collaboration with stakeholders across product, solutions management, sales, brand, and digital transformation
Benefits
- Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
SB
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