HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Lead strategic development and execution of global demand marketing initiatives
- Drive customer acquisition, pipeline growth, and measurable business impact
- Plan and optimize multi-channel marketing programs and own campaign roadmap and lifecycle
- Manage lead generation, capture, scoring, and nurturing to maximize conversion
- Lead integrated campaigns across digital, social, email, paid media, and events
- Use data and analytics to evaluate performance, optimize ROI, and define/monitor KPIs (Customer Lifecycle Value, conversion rates, pipeline contribution)
- Lead and manage a global organization and cross-functional teams of campaign managers, digital specialists, analysts, and content creators
- Collaborate with product, solutions management, sales, brand, and digital transformation stakeholders
- Report to the Vice President of Marketing and Communication and be part of the functional leadership team
- Location is flexible between Sandvik Coromant offices
Requirements
- Extensive experience of leadership at a managerial or executive level
- Solid background in creative leadership, digital marketing, and performance analytics
- Test, learn and scale mentality
- Ability to translate business goals into actionable campaign plans
- Experience navigating matrix organizations and cross-functional collaboration
- Strong communication, curiosity, creativity, and strategic thinking
- Experience leading teams (campaign managers, digital marketing specialists, analysts, content creators)
- Experience with multi-channel campaigns: digital, social, email, paid media, and events
- Experience managing lead generation, scoring, and nurturing processes
- Fluent English (resume and cover letter required in English)
- Willingness to work from Sandvik Coromant offices (locations listed: Sweden, Germany, USA)
Benefits
- Fair and rewarding benefits
- Flexible location between our Sandvik Coromant offices
- Many different career opportunities in a global environment
- Inclusive, equal and open-minded culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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