Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
About the role
- Customer Marketing & Storytelling Lead capturing and amplifying customer stories for AirOps. Building advocacy programs to turn customers into champions.
Responsibilities
- Lead interviews and craft short-form videos, testimonials, and case studies.
- Build a repeatable storytelling pipeline tied to launches and GTM plays.
- Partner with Demand Gen to amplify stories across channels.
- Own the Customer Advisory Board: recruiting, engagement, quarterly sessions.
- Keep top customers engaged year-round, not just during events.
- Turn CAB insights into fuel for launches, content, and GTM strategy.
- Identify and activate advocates in our content engineer community.
- Design programs that drive launch participation and organic amplification.
- Collaborate with Events to create high-impact IRL touchpoints.
- Operate hands-on in early phases, then scale with playbooks and vendors.
- Track engagement and content pipeline with operational rigor.
- 3 customer stories + 5 quotes per Tier 1 launch.
- Increased community activation and word-of-mouth volume.
- CAB becomes a consistent advocacy and feedback channel.
Requirements
- 5+ years of experience in customer marketing, brand storytelling, or advocacy roles, ideally in B2B SaaS or a high-growth environment.
- Proven ability to develop and produce compelling content — particularly short-form video, testimonials, and written stories.
- Strong track record of building or scaling customer advocacy programs (CABs, community engagement, ambassador programs, or similar).
- Deep experience working cross-functionally with product, marketing, sales, and community teams.
- Exceptional communication and storytelling skills — both written and on camera.
- Resourceful and scrappy operator who can build the program from the ground up before scaling with additional resources.
- Passion for making customers the hero and using storytelling to drive real business outcomes.
Benefits
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Generous parental leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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