Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Lead development and execution of global content and marketing channel strategy aligned with business goals
- Oversee the full content lifecycle across owned, earned, and paid channels from ideation to distribution
- Build a differentiated content strategy that supports the customer journey and go-to-market initiatives
- Develop a media and marketing channel strategy reflecting evolving customer behaviors and digital trends
- Lead and manage a creative team to deliver high-quality, brand-aligned content across platforms
- Lead the editorial corporate communications plan across departments with a 360 approach to content creation and distribution
- Orchestrate channels to influence decisions and drive engagement across the funnel
- Use data and analytics to measure performance and optimize content effectiveness
- Develop methods and use of AI and new technology to drive speed, efficiency and innovation
- Collaborate with Product and Solutions Management, Sales, Brand, and Digital Transformation to align messaging and content with business priorities
- Support internal communication and change management through clear and engaging content strategies
- Report to the Vice President of Marketing and Communication; location flexible between Sandvik Coromant offices
Requirements
- Proven experience leading content and marketing channel strategy at managerial or executive level
- Strong track record guiding creative teams and driving digital marketing initiatives
- Experience applying performance analytics to strategic decisions
- Ability to translate business goals into actionable content plans
- Experience working across functions in a matrix organization
- Experience applying AI and emerging technologies in marketing and content strategy (strong advantage)
- Strategic thinking combined with creative storytelling abilities
- Excellent collaboration and clear communication skills
- Curiosity, inclusion, and passion for creating content that connects
- Resume and cover letter in English required; completion of personality and logic ability tests as part of recruitment process
Benefits
- Flexible location between Sandvik Coromant offices
- Fair and rewarding benefits
- Many different career opportunities in an inspiring global environment
- Inclusive, equal and open-minded culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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