Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Campaign Marketing Manager responsible for multi-channel demand generation at cybersecurity startup Qevlar AI. Collaborating cross-functionally and ensuring messaging alignment while managing campaigns.
Responsibilities
- Own end-to-end execution of multi-channel demand generation campaigns (ABM, paid ads, email nurture, webinars, content syndication)
- Build and iterate account-based programs (1:Few and 1:Many) including account lists, personalization, and targeting
- Manage paid advertising programs (LinkedIn Campaign Manager + Google Ads), optimizing for conversion and pipeline impact
- Build, test, and optimize email nurture workflows and sequences in HubSpot, including lead scoring and routing logic
- Drive webinar and digital event promotion programs end-to-end
- Partner with SDR/BDR and Sales teams to maximize follow-up and conversion performance
- Analyze campaign performance weekly (MQL→SQL %, cost per SQL, attribution) and reallocate budget based on data
- Build dashboards and reports in HubSpot/Looker/Excel to track pipeline contribution
- Collaborate closely with Product Marketing and Content to ensure messaging alignment
- Manage multiple campaign projects simultaneously with clear prioritization and timelines
Requirements
- 3–5 years experience in B2B SaaS demand generation or campaign management (cybersecurity experience strongly preferred)
- Proven track record running demand gen programs that generate pipeline
- Hands-on HubSpot power user (workflows, scoring, automation, reporting)
- Experience with paid search and paid social (LinkedIn + Google)
- Strong understanding of ABM tactics and segmentation
- Highly analytical — comfortable with dashboards, attribution, and weekly performance reviews
- Excellent campaign copywriting fundamentals (emails, ads, landing pages)
- Strong project management — running 5–10 campaigns at once
- Bias for action — ship fast, iterate fast
- Ownership mindset — accountable for results, not activities
- Resourceful, creative, and driven by curiosity.
Benefits
- Opportunity for equity and early ownership
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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