Growth Marketing Specialist at OBRIO, overseeing R&D and optimizing Meta Ads campaigns for a global audience. Join a fast - growing marketing team to impact millions worldwide.
About the role
- Growth Marketing Manager leading demand generation and paid growth strategy for PetScreening SaaS company. Focused on full-funnel campaigns and optimizing marketing performance.
Responsibilities
- Manage paid media initiatives — own end-to-end execution of paid digital campaigns across search, social, display, and retargeting to drive qualified leads and revenue growth.
- Develop and optimize omni-channel growth campaigns — integrate paid, owned, and earned tactics including partnerships, associations, ABM, email, and organic channels.
- Oversee campaign planning and execution — manage timelines, assets, and deliverables through project management software, ensuring alignment across marketing, sales, and product teams.
- Partner with creative and content teams to develop high-performing ad creative, landing pages, and offers that convert.
- Design and implement rigorous testing frameworks (A/B and multivariate) to validate creative, targeting, and messaging hypotheses.
- Measure performance and communicate insights — own KPI reporting, attribution modeling, and dashboards to identify growth levers and ROI opportunities.
- Manage marketing budgets and media spend, ensuring cost-efficiency, target ROAS, and continuous optimization of channel mix.
- Stay ahead of emerging platforms and trends — evaluate new paid opportunities, martech tools, and AI-driven optimizations to maintain competitive advantage.
- Mentor and collaborate with team members on performance marketing best practices, data analysis, and experimentation discipline.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in growth or performance marketing, preferably in SaaS or tech environments.
- 5+ years managing paid media channels (Google Ads, Meta, LinkedIn, programmatic, etc.) with demonstrable ROI results.
- Proficiency in analytics and visualization tools (Google Analytics 4, Looker Studio, Tableau, etc.) and marketing automation platforms (HubSpot or comparable CRM).
- Deep understanding of digital attribution models, conversion tracking, and campaign measurement.
- Strong grasp of funnel strategy and lifecycle marketing, including lead nurturing and ABM execution.
- Exceptional project management and cross-functional collaboration skills.
- Analytical mindset with creative intuition — able to blend storytelling with data.
- Startup mentality: resourceful, proactive, and comfortable testing fast and pivoting faster.
Benefits
- Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
- Company sponsored Life Insurance and Short Term Disability.
- Optional Life Insurance and Long Term Disability Plans.
- 401(k) with 3% match regardless of employee contribution.
- Quarterly open enrollment.
- Paid time off accrual beginning first day of employment.
- Paid holidays.
- Optional remote work days.
- Paid Family/Military/Bereavement leave.
- Pet friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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