Hybrid Growth Marketing Manager

at PetScreening

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Mooresville, United States

About the role

• Growth Marketing Manager leading demand generation and paid growth strategy for PetScreening SaaS company. Focused on full-funnel campaigns and optimizing marketing performance.

Responsibilities

• Manage paid media initiatives — own end-to-end execution of paid digital campaigns across search, social, display, and retargeting to drive qualified leads and revenue growth.
• Develop and optimize omni-channel growth campaigns — integrate paid, owned, and earned tactics including partnerships, associations, ABM, email, and organic channels.
• Oversee campaign planning and execution — manage timelines, assets, and deliverables through project management software, ensuring alignment across marketing, sales, and product teams.
• Partner with creative and content teams to develop high-performing ad creative, landing pages, and offers that convert.
• Design and implement rigorous testing frameworks (A/B and multivariate) to validate creative, targeting, and messaging hypotheses.
• Measure performance and communicate insights — own KPI reporting, attribution modeling, and dashboards to identify growth levers and ROI opportunities.
• Manage marketing budgets and media spend, ensuring cost-efficiency, target ROAS, and continuous optimization of channel mix.
• Stay ahead of emerging platforms and trends — evaluate new paid opportunities, martech tools, and AI-driven optimizations to maintain competitive advantage.
• Mentor and collaborate with team members on performance marketing best practices, data analysis, and experimentation discipline.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in growth or performance marketing, preferably in SaaS or tech environments.
• 5+ years managing paid media channels (Google Ads, Meta, LinkedIn, programmatic, etc.) with demonstrable ROI results.
• Proficiency in analytics and visualization tools (Google Analytics 4, Looker Studio, Tableau, etc.) and marketing automation platforms (HubSpot or comparable CRM).
• Deep understanding of digital attribution models, conversion tracking, and campaign measurement.
• Strong grasp of funnel strategy and lifecycle marketing, including lead nurturing and ABM execution.
• Exceptional project management and cross-functional collaboration skills.
• Analytical mindset with creative intuition — able to blend storytelling with data.
• Startup mentality: resourceful, proactive, and comfortable testing fast and pivoting faster.

Benefits

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution.
• Quarterly open enrollment.
• Paid time off accrual beginning first day of employment.
• Paid holidays.
• Optional remote work days.
• Paid Family/Military/Bereavement leave.
• Pet friendly office