Growth leader for a pre - launch premium DTC frozen dog food subscription co. overseeing strategy and performance marketing.
About the role
- Growth & Demand Marketing Manager at Windhoff Group focused on developing demand and lead generation initiatives. Collaborating with marketing teams to enhance customer journey and optimize marketing processes.
Responsibilities
- You develop demand and go-to-market approaches for our Competence Centers and ensure our services are visible to the right target audiences.
- You build a qualified lead pipeline and continuously develop digital and hybrid marketing initiatives.
- You structure and prioritize marketing activities with a focus on lead volume, conversion, and pipeline contribution.
- You analyze the marketing funnel along the customer journey and optimize conversion paths based on data.
- You design and test growth experiments—for example targeting, messaging, landing pages, or campaign structures.
- Together with content and campaign marketing, you design demand formats such as webinars, online events, or themed event series.
- You analyze marketing KPIs, build growth reporting, and continuously develop existing demand channels and new lead sources.
Requirements
- At least 3–5 years of experience in B2B marketing, preferably in a technology-focused or consulting-related environment.
- Experience building and optimizing lead funnels as well as demand or growth marketing initiatives.
- A strong understanding of data-driven marketing and performance-oriented campaigns.
- Analytical thinking and confident handling of marketing KPIs and reporting.
- A structured, independent working style and a proactive mindset.
- Experience with marketing automation or CRM tools (e.g., HubSpot) is a plus.
- Strong communication skills and enjoyment of collaborating with sales, business units, and the marketing team.
Benefits
- Flexible remote work options
- Regular team meetups and employee events
- Attractive compensation package
- Flexible working hours
- Up to 40 days of vacation
- Annual training budget of over €2,000
- Short decision-making paths within the company, fair treatment, and a great working atmosphere
- Health promotion (company bike schemes, fitness benefits, etc.)
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