Director of Growth in a fintech startup transforming healthcare through AI and automation. Responsible for lead generation, channel building, and collaboration with sales and marketing.
About the role
- Customer Growth Assistant Manager responsible for driving customer growth via omni-channel communications at Love, Bonito. Collaborating cross-functionally to enhance customer engagement in Southeast Asia and international markets.
Responsibilities
- Owns omni-channel campaign calendar and one-time broadcasts (newsletters, pushes, WhatsApp blasts, etc).
- Lead and manage a team to drive customer acquisition, engagement and retention through Email, IAM, Push, WhatsApp, Telegram and SMS.
- Develop and optimise channel strategy across campaign broadcasts and automated lifecycle flows.
- Ensure message consistency and sequencing across channels to maximise impact without over-communication.
- Drive end-to-end execution of global and market-level Email, Push Notifications, Whatsapp, Telegram and SMS campaigns from planning to deployment.
- Align campaign calendars across markets to ensure local relevance while maintaining global consistency.
- Work closely with Creative & Content teams to ensure communication is aligned with Love, Bonito tone of voice, customer-centric and performance driven.
- Manage and optimise third-party marketing automation tools.
- Identify automation opportunities to reduce manual workload and increase scalability.
- Collaborate with E-commerce & Tech teams on platform improvements impacting customer growth performance.
- Partner with Global Customer Growth Manager to optimize loyalty & CRM strategy across lifecycle stages (new user onboarding, first purchase conversion, repeat purchase, churn prevention, reactivation) and automated flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back, loyalty nudges).
- Support loyalty & CRM communication strategy, including copy, channel sequencing, A/B testing, and deployment.
- Translate campaign data into actionable insights and clear recommendations.
- Present performance updates and key learnings to HQ and market stakeholders.
- Run A/B tests across messaging, segmentation, timing and channel mix.
- Conduct competitor and industry benchmarking to identify growth opportunities.
- Work closely with the Data team to refine segmentation logic (RFM, behavioral triggers, high-value segments, churn risk segments).
- Lead a lean, high-performing omni-channel team with strong execution and continuous improvement.
- Partner with HQ Marketing, E-commerce, Data, Creative, and Markets to align and amplify campaigns across touchpoints.
- Drive visibility and alignment on campaign calendars, CRM flows, and key growth initiatives.
- Serve as the central owner of omni-channel communications, ensuring Newsletter and CRM operate as one cohesive function.
Requirements
- Strong understanding of full-funnel growth (Acquisition → Activation → Retention → Reactivation).
- A genuine interest in fashion and general female consumer products.
- Strong creative writing and copywriting skills, with the ability to craft compelling, customer-centric and conversion-driven messaging across omni-channel touchpoints while staying true to brand voice.
- Solid foundation in CRM principles (segmentation, lifecycle marketing, automation flows, RFM, cohort thinking).
- Highly analytical with the ability to translate data into actions.
- Exposure to loyalty programs and retention strategies (points system, tiering, incentives, engagement mechanics).
- Strong commercial mindset. Understands revenue, AOV, purchase frequency and customer value.
- Structured thinker with strong execution discipline.
- Strong stakeholder management skills across HQ and Markets.
- Comfortable managing marketing automation tools and third-party platforms.
- Proactive, hands-on and solution-oriented.
- Growth mindset with ability to move fast without compromising quality.
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Benefits
- Flexible Work Arrangement
- Work from anywhere!
- Flexible and adjustable work hours
- Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)
- Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
- #TeamLB perks
- Generous staff discount off LB products
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Growth Marketing Manager at Stellic building and scaling demand generation strategies to enhance student success. Collaborating with Sales and executing multi - channel campaigns for measurable results.
Growth leader for a pre - launch premium DTC frozen dog food subscription co. overseeing strategy and performance marketing.
Growth & Demand Marketing Manager at Windhoff Group focused on developing demand and lead generation initiatives. Collaborating with marketing teams to enhance customer journey and optimize marketing processes.
Founding Growth Marketer defining market strategies for AI procurement startup. Collaborating with founders on customer insights, messaging, and growth playbooks.
Growth Marketing Manager at Asure managing marketing strategies for sales teams. Develops content, executes campaigns, and collaborates cross - functionally to drive pipeline results.
Growth Management Intern handling financial analysis and budget management at BAT. Collaborating on reports and proposing new business initiatives in Monterrey, Mexico.
Growth Marketing Manager at Aurora Live driving measurable pipeline and revenue growth for B2B tech companies. Responsible for campaign management and sales lead generation in a hybrid work environment.
AVP, Advisor Growth and Retention Strategy at Sun Life Financial overseeing advisor recruitment strategies. Leading initiatives to enhance salesforce effectiveness and candidate quality across Canada.
Manager role driving growth innovation at Airwallex, a fintech payments platform. Focused on building and scaling growth levers and collaborating with cross - functional teams in a fast - paced environment.