Growth leader for a pre - launch premium DTC frozen dog food subscription co. overseeing strategy and performance marketing.
About the role
- Growth Marketing Manager at Stellic building and scaling demand generation strategies to enhance student success. Collaborating with Sales and executing multi-channel campaigns for measurable results.
Responsibilities
- Run tests across messaging, channels, landing pages, and offers to continuously improve performance across the funnel.
- Develop targeted campaigns for high-priority accounts and segments, partnering with Sales to create personalized outreach and engagement.
- Drive marketing-sourced and marketing-influenced pipeline by scaling inbound acquisition through paid channels, content distribution, and conversion-focused programs.
- Work closely with Sales to align on campaign strategy, target segments, and follow-up processes to ensure strong pipeline conversion.
- Partner with other Marketers to execute multi-channel campaigns across paid media, content, webinars, events, email, and partnerships to generate qualified pipeline.
- Track campaign performance tied to pipeline and revenue, analyze funnel metrics, and provide insights that help guide future marketing strategy.
Requirements
- 4+ years of experience in growth marketing, demand generation or pipeline-focused marketing roles
- Bachelor’s degree
- Experience planning and executing multi-channel marketing campaigns
- Strong understanding of pipeline metrics, conversion funnels, and marketing performance data
- Ability to partner closely with Sales and align marketing efforts to revenue goals
- A testing mindset with experience running experiments and optimizing campaigns
- Strong communication and project management skills in a fast-moving environment
- Comfort with occasional domestic and international travel.
Benefits
- Exceptional benefits, including health insurance with Stellic covering 99% of your premium and 75% for dependents.
- 401(k), commuter benefits, and annual international retreats in incredible locations.
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