Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
About the role
- Growth Marketing Manager generating leads for health data products at Our Future Health. Driving marketing campaigns and optimizing performance to support health research initiatives.
Responsibilities
- Build conversion funnels: Generate leads from awareness stage through to sales-qualified leads, then support sales team with targeted account-based marketing to help close deals.
- Develop and execute multi-channel campaigns: Collaborate with Events Marketing Manager, Product Marketing Manager and Comms team to execute integrated marketing campaigns across email, webinars, conferences, paid advertising and digital channels, including campaign budget management and briefing Comms on messaging and targeting.
- Lead CRM strategy and optimisation: Own and optimise our CRM system for lead management, scoring, lead qualification criteria, and sales pipeline tracking to maximise conversion rates and data quality, collaborating with Revops and providing regular reports.
- Implement account-based marketing: Partner with Commercial Director and Strategic Partnerships team to create personalised campaigns targeting high-value researcher accounts.
- Analyse and optimise performance: Build attribution models for complex B2B sales cycles, conduct A/B testing, and create reporting on marketing's contribution to pipeline and revenue.
- Design automated workflows: Create lead nurturing, segmentation, and sales handoff processes that support our 12-18 month sales cycles.
- Monitor market trends: Track competitor activity and research market dynamics to inform demand generation strategies.
Requirements
- Significant experience in B2B growth marketing with focus on lead generation and conversion optimisation.
- Advanced proficiency in CRM platforms, for example HubSpot, including lead generation, nurturing, optimisation, marketing automation (and using AI is a bonus), and reporting capabilities.
- Experience with email marketing platforms and campaign automation.
- Experience managing campaign budgets and optimising spend within allocated channels to maximise ROI.
- Demonstrated ability in marketing attribution, ROI measurement, and building attribution models for complex sales cycles.
- Ability to analyse campaign performance and optimise with cost-per-lead and lead quality metrics in mind, with experience in A/B testing and data-driven marketing optimisation.
- Knowledge of account-based marketing strategies and multi-touch campaign development.
- Collaborative mindset and ability to work well with colleagues from different professional backgrounds: academic, charity, commercial, and technical.
- Flexibility to handle changing priorities and thrive in a scaling organisation while maintaining focus on results, ideally experienced in fast-moving start-up/scale-up environments.
- Approaches challenges with a problem-solving attitude, seeing them as opportunities to create solutions.
- Experience in health, tech, or life sciences sectors, or marketing to academic, SME or pharmaceutical research markets is advantageous.
Benefits
- From £61,000 per annum basic salary.
- Generous Pension Scheme – We invest in your future with employer contributions of up to 12%.
- 30 Days Holiday + Bank Holidays – Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you.
- Enhanced Parental Leave – Supporting you during life’s biggest moments.
- Cycle to Work Scheme – Save 25-39% on a new bike and accessories through salary sacrifice.
- Home & Tech Savings – Get up to 8% off on IKEA and Currys products, spreading the cost over 12 months through salary sacrifice.
- £1,000 Employee Referral Bonus – Know someone amazing? Get rewarded for bringing them on board!
- Wellbeing Support – Access to Mental Health First Aiders, plus 24/7 online GP services and an Employee Assistance Programme for you and your family.
- A Great Place to Work – We have a lovely Central London office in Holborn, and offer flexible and remote working arrangements.
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