Director of Field Enablement managing strategic marketing campaigns for client acquisition in wealth management. Collaborating with sales and marketing teams to enhance lead generation and client retention.
About the role
- Group Director overseeing digital and programmatic teams at dentsu, leading strategy and client relationships while managing direct reports.
Responsibilities
- Oversee programmatic and digital direct strategy and lead development of tactical recommendations
- Act as an inspiring leader to account team and manage daily activities of direct reports, promoting a culture of collaboration, ensuring team operations align with client goals and strategic vision
- Lead client relationships, priorities, and client communication
- Communicate frequently with agency leads and client to connect on team performance, campaign health, and strategic growth opportunities
- Balance a portfolio of brands and/or clients and prioritize accordingly
- Share strategies to enhance campaign performance and executional knowledge with peers and assigned clients
- Experience with DSP, SSP, publisher direct, ad serving and brand verification partners
- Adopt and enforce established team operational standards and best practices
- Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients
- Contribute to and lead development of thought leadership, POVs, or other shareable collateral that improves the level of knowledge across digital and programmatic investment team
- Frequently contribute to new business pitches
Requirements
- Bachelor's degree
- 10+ years' experience within the programmatic and digital industry
- Experience with management of a successful team
- Experience across all digital media channels and ability to eloquently speak to each
- History of developing positive, ongoing client relationships, with strong focus on client service
- Experience managing complexity across multiple groups, clients, and interagency partners
- Demonstrated ability to see “the story” or “the big picture” to drive organizational and client success
- Collaboration mindset that & overdeliver on expectations
- Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards.
Benefits
- Temporary employees are eligible for paid holidays in accordance with dentsu policy
- Safe and sick time
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