Global Marketing Manager for ICU Beds at Baxter driving meaningful change in healthcare systems. Responsible for the upstream marketing and growth strategies of a $200M portfolio with global reach.
Responsibilities
Responsible for the global upstream marketing efforts for our ICU beds portfolio
Drive portfolio growth through cross-functional alignment in a matrixed environment
Help shape global strategy, ensuring alignment across regions
Cultivate a deep understanding of global market dynamics, competitive insights, and industry trends
Leverage strong data analytics to size markets, define growth rates, and inform strategic decisions
Develop and maintain a comprehensive understanding of the competitive landscape
Conduct and apply market research to uncover trends, challenges, and opportunities
Engage with medical affairs to develop evidence strategies that support product differentiation
Collaborate with cross-functional teams to identify and prioritize customer opportunities
Partner with regional marketing teams to stay ahead of market developments and emerging opportunities
Manage the lifecycle of products, including launches, phase-outs, and line extensions.
Travel approximately 30% of the time, both domestic and international.
Requirements
Bachelor’s degree from an accredited university
4+ years experience in product management and/or marketing within a life sciences organization—ideally in medical devices, diagnostics, or capital equipment
1+ years of experience in an upstream or global marketing capacity is preferred
Demonstrated global experience and perspective, with an understanding of international markets and cross-cultural collaboration
Experience in product life cycle management, including the development and execution of integrated marketing strategies
Demonstrated ability to build, defend, and implement comprehensive marketing plans that drive growth and support global product launches
Critical thinking to analyze markets, competitors, and business opportunities in guiding strategic decisions
Creative problem-solving capabilities and a history of delivering data-driven insights
Ability to influence cross-functional and multi-national teams, including senior partners across R&D, commercial, and customer-facing functions
Proven success working independently and navigating ambiguity in dynamic environments
History of getting results through collaboration and influence, even across globally dispersed teams
Strong learning agility and business acumen, particularly within the healthcare industry
Self-motivated with a track record of delivering outcomes in fast-paced environments.
Benefits
Medical and dental coverage starting on day one
Basic life, accident, short-term and long-term disability insurance
Business travel accident insurance
Employee Stock Purchase Plan (ESPP) with company stock purchase at a discount
401(k) Retirement Savings Plan (RSP) with employee contributions and company matching
Flexible Spending Accounts
Educational assistance programs
Time-off benefits ranging from 20 to 35 days based on length of service
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