Geomarketing Analytics Professional developing insights for telecom business enhancements through geographic and customer behavior data analysis. Responsible for marketing data governance and international roaming impact evaluations.
Responsibilities
Responsible for developing insights and recommendations for company areas regarding improvements and business opportunities by cross-referencing geographic information with customer profiles and behaviors.
Assess the impact of Consumer offers/apps on network traffic;
Practice governance of data traffic on 4G and 5G technologies, and other related KPIs;
Generate the network budget and traffic forecast with a Marketing perspective for disclosure to the CTO;
Generate the budget and forecast for international roaming traffic for disclosure to Wholesale;
Interface between the technical areas of the CTO (Engineering & Network) to evaluate coverage projects and network information (Traffic, BOU, MOU) and Data users;
Ensure support to Commercial and Regional teams, focusing on expansion projects and ad-hoc analyses;
Ensure support to the marketing directors, focusing on analyses related to traffic behavior.
Requirements
Knowledge of mobile networks and telecom market offerings;
Deep understanding of processes;
Advanced Excel skills;
Experience in the Telecommunications market;
Experience in data science and analysis in SAS & Google Cloud Platform (GCP);
Experience in executive presentations;
Advantage: prior experience with Geographic Information Systems (GIS);
Required: Bachelor's degree in Statistics, Geography, Engineering, or related fields.
Benefits
Flexible Benefits Program
Medical and Dental Assistance *
Medication Benefit *
Wellhub (formerly Gympass) *
Food and/or Meal Allowance
Financial Wellness Program
Private Pension
Company mobile phone with unlimited internet and voice allowance
Agreements and Partnerships with over 3,000 companies and institutions, including discounts for your electricity bill and broadband internet
Online English course extendable to 1 family member or friend
Internal Training and Development Program
Profit Sharing
'My First Benefit' - Assistance for children up to 2 years old
Daycare Reimbursement (for parents)
Flexible work models and schedules
Happy Day - Day off on your birthday month
Extended leaves for maternity, paternity, marriage, and adoption
Transportation Allowance
And more!
* Extendable to legal dependents
Job title
Geomarketing Analytics Professional – Especialista
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